Shopping centres across Australia: our new local hero
As coronavirus fears boosted grocery sales and the stockpiling of essentials, many local shopping centres experienced an unprecedented increase in foot traffic. Ben Walker of Shopper Media Group shares data...
Why local matters
‘Rich data’, ‘advanced shopper analytics’ and ‘virtual blue tooth beacons’. These are marketing terms unheard of just a few years ago. Ben Walker takes us into another dimension and heads...
Big data the key to retail growth
Big Data, we’re told, is the answer to most commercial problems. We’re now informed it’s the solution for shopping centres in their battle against the online sellers. Ben Walker tells...
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