Ben Walker

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Ben Walker is CEO of Shopper Media Group. Shopper Media Group is currently Australia’s fastest growing business in the retail out-of-home media landscape; with a focus on expanding reach in shopping centres. Shopper Media Group has now established itself as a significant retail OOH player with a portfolio of over 240 shopping centres across the country, offering shopping centres a market leading digital solution with its Smartlite® advertising panels, advanced Wi-Fi and virtual beacon technology that accurately tracks shopper behaviour in real-time.

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Shopping centres across Australia: our new local hero Shopping centres across Australia: our new local h...

As coronavirus fears boosted grocery sales and the stockpiling of essentials, many local shopping centres experienced an unprecedented increase in foot traffic. Ben Walker of Shopper Media Group shares data...

Marketing Technology

Why local matters Why local matters

‘Rich data’, ‘advanced shopper analytics’ and ‘virtual blue tooth beacons’. These are marketing terms unheard of just a few years ago. Ben Walker takes us into another dimension and heads...

Marketing Technology

Big data the key to retail growth Big data the key to retail growth

Big Data, we’re told, is the answer to most commercial problems. We’re now informed it’s the solution for shopping centres in their battle against the online sellers. Ben Walker tells...

Ben Walker

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