Melissa Prpic

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Melissa Prpic

Head of Digital & Marketing, Retail at The GPT Group. Melissa Prpic is an Award winning marketer with a demonstrated history of working in the retail and commercial real estate industry. Skilled in Strategy Development, Change Management, Research and Data Insight development, Content & Digital Strategy, Marketing Management, Budgeting, Market Planning, and Integrated Marketing.

Liquid expectations and the rise of hybrid experiences
Liquid expectations and the rise of hybrid experiences
This article by Melissa Prpic, Head of Digital & Marketing, Retail, The GPT Group, forms part of our ‘Activating Retail Precincts’ feature published in the latest edition of Shopping Centre...
Animal instinct
Animal instinct
The days are long gone when shopping centre marketing was about bed-making competitions, car giveaways and TV stars on stage in the centre court! It’s now scientific, logical, research-based, customer...

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