Liquid expectations and the rise of hybrid experiences
Liquid expectations and the rise of hybrid experie...
This article by Melissa Prpic, Head of Digital & Marketing, Retail, The GPT Group, forms part of our ‘Activating Retail Precincts’ feature published in the latest edition of Shopping Centre...
Animal instinct
Animal instinct
The days are long gone when shopping centre marketing was about bed-making competitions, car giveaways and TV stars on stage in the centre court! It’s now scientific, logical, research-based, customer...
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