Shopper Impact to deliver synchronised campaign creative across multiple screens
Shopper, Australia’s leading retail out-of-home business, launches Shopper Impact to deliver synchronised campaign creative across multiple screens in prominent shopping centre locations. Advertisers can now capitalise on side-by-side screens at...
oOh!media strengthens retail presence in Queensland with 10 shopping centre partnerships
oOh!media continues to strengthen its Queensland retail media portfolio, announcing it has struck new and renewed long-term partnerships with 10 shopping centres across this key state. oOh! has further extended...
Ground-breaking neuroscience study proves impact of Out of Home signs
A world-first research study launched today by the peak industry body which represents most of Australia’s Outdoor Media Display companies – Outdoor Media Association (OMA) reveals how people are impacted...
Vicinity + oOh!media: “Shopping centres are bouncing back”
Vicinity Centres and oOh!media are long-term partners, but nothing prepared the companies for the impact of COVID-19. Here Justin Mills, Vicinity’s Chief Strategy Officer, and Noel Cook, oOh!’s Chief Commercial...
Shopper Media releases findings from its latest ‘Media Multiplier Effect’ Shopper Study
Shopper Media today released findings from its latest ‘Media Multiplier Effect’ Shopper Study, confirming that using retail OOH in conjunction with television advertising will deliver greater efficiencies for brand and...
Ben Walker, Shopper Media Group
The Shopping Centre industry is driven by people. It’s the skills and expertise of the people that manage, develop and evolve shopping centres for their communities that creates this great...
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