Melbourne Central Shot Tower lights up in collaboration with The Gaps, to celebrate NAIDOC Week
To celebrate National NAIDOC Week 2024, Melbourne Central continues its partnership with Aboriginal social enterprise, Clothing The Gaps, for the second year running to highlight this year’s NAIDOC theme ‘Keep...
Anna Paul hosts exclusive pop up at Melbourne Central
Melbourne Central is teaming up with one of Australia’s most famous internet personalities, Anna Paul, for its annual Beauty Weekend, offering Melbourne beauty lovers an unmissable shopping experience. Running between...
Melbourne retailers urged to tap into twilight trading
Retailers will be encouraged to tailor their opening hours to reach more customers as the sun sets, following new research commissioned by the City of Melbourne. The study, produced by...
Internationally renowned Australian artist takes over Melbourne Central
This holiday season, for a limited time only, internationally renowned Australian artist Brolga takes over Melbourne Central with Ernie – a larger-than-life inflatable art installation that celebrates Summer in the...
Melbourne Central records busiest month of foot traffic since the pandemic
Melbourne Central has announced the opening of 25 new stores between September and December this year, after recording its busiest month of foot traffic since the pandemic. More than four...
How Experiential graphics can extend architectural design
‘Experiential’ is the new buzzword; everything now has to be experiential – even the graphics. But in this case, there’s definitely zero ‘tokenism’; graphics can make spaces pleasurable, they can...
Melbourne Central announces 14 new stores to open within the next three months
GPT’s Melbourne Central continues its retail expansion with the opening of 14 new stores within the next three months, including nine brand new stores and five refurbishments. Renowned as a...
Melbourne Central ramps up for Christmas with new store openings and customisation kiosk
Melbourne Central has revealed its one-of-a-kind Christmas activation, the Custom Kiosk, allowing customers to personalise almost any product purchased from a Melbourne Central retailer for free. Continuing to set the precedent...
Activation, shared value and connection
‘A city without poets, painters and photographers is sterile’. It’s a quote from this article. That being the case, what about our centres? Shopping centres are often described as ‘the...
GPT delivers solid results despite uncertain economic environment
The GPT Group has announced its results for the six months to 30 June 2022, delivering a solid result in the half, despite the ongoing impacts of the pandemic and...
Melbourne Central continues to expand with over 40 new stores in 2022
The shackles are off and Melburnians can now feel confident to come back into the city for work. Retail is also back with a vengeance at GPT’s Melbourne Central, with...
Melbourne Central and Highpoint announce new retailers to open
Following a flurry of new retailer openings including Kmart in late 2021, GPT’s Highpoint in Melbourne’s west continues to grow from strength to strength with a suite of new retail experiences arriving in...
GPT records net loss of $519.1 million
Like many retail property companies the current environment with rental reversions has affected property valuations significantly. In their half year update, GPT has recorded a net loss of $519.1 million...
GPT defers commencement of Rouse Hill retail and Melbourne Central expansion
The GPT Group today released its operational update for the March 2020 quarter. In response to the current operating environment brought on by COVID-19, the Group has implemented a variety of...
GPT’s Melbourne Central launches MCTV
Melbourne Central customers in self-isolation can still get their urban entertainment fix with the launch of MCTV today. The Melbourne CBD destination is connecting with its audience with a new...
The next stage of Melbourne Central’s ELLA opens
Melbourne’s newest city precinct ELLA, where Elizabeth meets La Trobe, welcomes four new operators in July adding further vibrancy to the space. ELLA is the latest precinct by The GPT...
GPT’s Melbourne Central to undergo major transformation
Australia’s most productive Big Gun centre – GPT’s Melbourne Central, is set to undergo its biggest transformation in almost 20 years as part of a quest to become a ‘temple...
Reinventing Space
Exceptions always prove the rule, but on a general basis, Australian centres perform better than any of their international counterparts. Melbourne Central is Australia’s best performing ‘Big Gun’ centre in...
Mark Fookes, GPT
Life can only be understood backwards, but it must be lived forwards. As we navigate our way through the continually evolving retail landscape, I cannot help but think about where...
LiTMUS LABS opens at Melbourne Central
In an Australian retail first which opened last week on the 18 October, Melbourne Central shopping centre welcomed the launch of a new concept offering that will ‘bring the internet...
JD Sports opens first Australian store at Melbourne Central
The undisputed ‘King of Trainers’, JD Sports officially opened the doors to its first Australian Store at GPT's ...
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