There is always contention over how much ‘big data’ should be our (the shopping centre industry) concern or whether we should leave it to the retailer. It used to be...
“Just think of all the things that have come and gone in our own lifetimes, all the would-be futures we watched age into obsolescence – CD, DVD, answering machine, Walkman,...
Big Data, we’re told, is the answer to most commercial problems. We’re now informed it’s the solution for shopping centres in their battle against the online sellers. Ben Walker tells...
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