activations

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Footy festivities gather in Rundle Mall Footy festivities gather in Rundle Mall Footy festivities gather in Rundle Mall
The city of Adelaide is set for one of its busiest weeks of the year as Rundle Mall embraces footy fever for AFL’s Gather Round, with activations, interactive experiences and...
Westfield extends collaboration with Disney to ‘Spark Joy in the Everyday’ Westfield extends collaboration with Disney to ‘Spark Joy in the Everyday’ Westfield extends collaboration with Disney to ‘...
Scentre Group have announced a second year of collaboration with The Walt Disney Company, bringing to life the magic of Disney storytelling to its Westfield destinations across Australia and New...
Emporium Melbourne partners with PayPal Melbourne Fashion Festival to support the next generation of Australian designers Emporium Melbourne partners with PayPal Melbourne Fashion Festival to support the next generation of Australian designers Emporium Melbourne partners with PayPal Melbourne ...
Emporium Melbourne is reaffirming its position as Melbourne CBD’s premium retail destination and a proud supporter of Australia’s fashion future, partnering with PayPal Melbourne Fashion Festival to present the 2024...
Indooroopilly unveils industry-first, in-centre sustainable design incubator Indooroopilly unveils industry-first, in-centre sustainable design incubator Indooroopilly unveils industry-first, in-centre su...
Research* conducted on behalf of Indooroopilly Shopping Centre, revealed that Queensland consumers have an estimated $2.9 billion worth of clothing hanging in their wardrobes that they do not wear, with...
Forest Hill Chase extends pop-up roller-skating rink offering Forest Hill Chase extends pop-up roller-skating rink offering Forest Hill Chase extends pop-up roller-skating ri...
Forest Hill Chase Shopping Centre will continue to host free roller-skating sessions for kids beyond the school holidays, extending the popular activity to offer Melburnians a fun and affordable activity...
Peacock Retail launches – Giving retailers a more affordable way to pop up! Peacock Retail launches – Giving retailers a more affordable way to pop up! Peacock Retail launches – Giving retailers a mor...
There’s now an easier way for brands to activate with pop-up furniture for hire from Peacock Retail. With a variety of bundles to choose from or the option to create...
Mini medics scrub up at Pacific Werribee these school holidays Mini medics scrub up at Pacific Werribee these school holidays Mini medics scrub up at Pacific Werribee these sch...
From June 26 to July 9, kids can step into a set of scrubs and become mini medics, thanks to a partnership between Werribee Mercy Hospital and major regional shopping...
Chadstone welcomes Australia’s largest ever balloon installation Chadstone welcomes Australia’s largest ever balloon installation Chadstone welcomes Australia’s largest ever ...
From Saturday, 24 June – 9 July, Chadstone will be home to Australia’s largest-ever balloon installation – POP ART. Built by a team of 20 balloon artists over four days and...
The renaissance of CBD retail precincts The renaissance of CBD retail precincts The renaissance of CBD retail precincts
This article by Marco Ettorre, Executive General Manager, Retail at Dexus, forms part of our ‘Activating Retail Precincts’ feature published in the latest edition of Shopping Centre News.  Australia’s retail...
Bringing memorable experiences to city visitors through collaborations and partnerships Bringing memorable experiences to city visitors through collaborations and partnerships Bringing memorable experiences to city visitors th...
This article by Lachlan Dyson, Lendlease, forms part of our ‘Activating Retail Precincts’ feature published in the latest edition of Shopping Centre News.  At Lendlease, we’ve always believed that retail...
Research-led activations that create a sense of belonging and deliver meaningful experiences Research-led activations that create a sense of belonging and deliver meaningful experiences Research-led activations that create a sense of be...
This article by David Henderson and Corrine Barchanowicz of Vicinity Centres forms part of our ‘Activating Retail Precincts’ feature published in the latest edition of Shopping Centre News.  Creating unique...
Curating experiences that drive visitation and community engagement Curating experiences that drive visitation and community engagement Curating experiences that drive visitation and com...
This article by Jacqui Waine, Scentre Group, forms part of our ‘Activating Retail Precincts’ feature published in the latest edition of Shopping Centre News.  We’ve learnt a lot about human...
April sees Rundle Mall back to pre-pandemic prime April sees Rundle Mall back to pre-pandemic prime April sees Rundle Mall back to pre-pandemic prime
Foot traffic in Rundle Mall returned to pre-pandemic levels in April, with activations for AFL Gather Round, LIV Golf and Tasting Australia supporting a 36% increase in total foot traffic...
Liquid expectations and the rise of hybrid experiences Liquid expectations and the rise of hybrid experiences Liquid expectations and the rise of hybrid experie...
This article by Melissa Prpic, Head of Digital & Marketing, Retail, The GPT Group, forms part of our ‘Activating Retail Precincts’ feature published in the latest edition of Shopping Centre...
Urban Kitchen returns to Rundle Mall with exclusive foodie experiences Urban Kitchen returns to Rundle Mall with exclusive foodie experiences Urban Kitchen returns to Rundle Mall with exclusiv...
From Friday 28 April to Sunday 7 May, Urban Kitchen will pop up at the Gawler Place Canopy with a program to showcase how some of the best South Australian...
Chadstone welcomes Blanc Noir a spectacle of interactive performance, cabaret, and street theatre Chadstone welcomes Blanc Noir a spectacle of interactive performance, cabaret, and street theatre Chadstone welcomes Blanc Noir a spectacle of inter...
Chadstone – The Fashion Capital welcomes the arrival of its latest Entertainment Series, Blanc Noir – a spectacle of cabaret acts, street theatre and interactive performances inspired by the game of...
QIC launches galaxy-first interactive space-themed shopping centre experience QIC launches galaxy-first interactive space-themed shopping centre experience QIC launches galaxy-first interactive space-themed...
QIC’s ‘It’s Not Rocket Science’ activation has kicked off in Canberra this month and will see 14 giant, interactive and inflatable space-themed characters tour Australia until the end of 2024....
Westfield and Disney announce major collaboration celebrating Disney’s 100th anniversary Westfield and Disney announce major collaboration celebrating Disney’s 100th anniversary Westfield and Disney announce major collaboration ...
Westfield and Disney have announced a year-long collaboration in celebration of The Walt Disney Company’s 100th anniversary. The collaboration invites customers and fans of all ages to join in celebrating...
Rosebud Plaza community lunches Rosebud Plaza community lunches Rosebud Plaza community lunches
The new school year can be an exciting but stressful time for families, with significant expenditures including new uniforms, school shoes and supplies. In Australia, one in six young people...
Ocean Keys Shopping Centre celebrates 21st birthday Ocean Keys Shopping Centre celebrates 21st birthday Ocean Keys Shopping Centre celebrates 21st birthda...
On Saturday 25 June, Perth’s Ocean Keys Shopping Centre celebrated its 21st birthday, throwing an epic party for the Clarkson community, with fun activities and centre-wide celebrations, including retailer specials...
Chadstone Airways is now boarding Chadstone Airways is now boarding Chadstone Airways is now boarding
Children of all ages are invited to board Chadstone Airways for a fun, interactive, and educational journey through Chadstone – The Fashion Capital, where they can enjoy photo moments and...
Summer Festival launches at Cockburn Gateway Summer Festival launches at Cockburn Gateway Summer Festival launches at Cockburn Gateway
Christmas may have come and gone, but the fun is just getting started at Perth’s Cockburn Gateway with the launch of its Summer Festival. Throughout the summer holidays, the activity-filled...
Unlocking income and the next generation of retailers Unlocking income and the next generation of retailers Unlocking income and the next generation of retail...
Technology platform anyspaces.com has seen tremendous growth year on year with start-up businesses seeking short term spaces, and now established businesses are getting on board as well. Activation Specialist, Drew...
Activate unused space and increase your Centre’s revenue Activate unused space and increase your Centre’s revenue Activate unused space and increase your CentreR...
anyspaces.com is a team of promotional space leasing executives and venue management experts with more than 50 years of industry experience. Sales and Marketing Specialist, Mary Tetley connects businesses, retailers and brands...
Expect it all in Rundle Mall Expect it all in Rundle Mall Expect it all in Rundle Mall
This article by Johanna Williams, General Manager, Rundle Mall was first published in SCN Vol. 39 no. 2 CBD Guns issue Rundle Mall is more than South Australia’s premier shopping destination,...
Re-concepting centre events and activations Re-concepting centre events and activations Re-concepting centre events and activations
In January 2020 my first daughter was born and my world shifted. She was born with her mother’s determination, and my loud voice. But in March 2020 Australia went into...
Introducing QVB After Dark Introducing QVB After Dark Introducing QVB After Dark
The Queen Victoria Building (QVB) breathes new life into the Sydney CBD as it kicks off QVB After Dark with a series of rich artistic installations, tours and events running...
Winter Fair skates into Rouse Hill Town Centre Winter Fair skates into Rouse Hill Town Centre Winter Fair skates into Rouse Hill Town Centre
An outdoor ice rink has come to Rouse Hill Town Centre for one of Sydney’s largest winter outdoor events. Over four weeks, Winter Fair will host a range of events for all...

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