Advertising screens are now standard in major shopping centres. One of the experts maintains that ‘strategic placement of screens’ is fundamental to consumer engagement. In the past year, the outdoor...

Scentre Group’s Westfield portfolio if having a weekend where customers can immerse themselves in a world of imagination and creativity. The event runs from the 9-10 of March and will celebrate all things...

QV Cinema is back with a late summer program of screenings and special events. Dexus managed QV Melbourne announced a new Flick / Fest outdoor cinema season from 14 February-...

With the number of Chinese tourists entering Australian shores reaching more than 1.4 million (an average of 151 flights per week) and spending $11.5 billion annually (Tourism Australia 2018) there...

Macarthur Beach Club is back these summer school holidays. Located in Kellicar Lane in Macarthur Square with a pop-up ball pool,  sun, sand and surfing. Visitors to the centre will...

With Christmas sales to exceed $50 billion this year in Australia, marketers across the country have been very focussed on how their centres can get a slice of the big...

This article looks at the interesting research and analytics that goes into creating a truly ‘local centre’. Today’s shopping centres no longer subscribe to the outdated model of being a...

‘If you don’t like to read you haven’t found the right book’… J.K Rowling. Growing on the trend of the shared economy and the movement to detox from technology, Post Office Square...

Belmont Forum in Perth, Western Australia has launched its Spring Summer 2018 (SS18) looks with a unique campaign – Celebrate Your Look – featuring real people, not models. Like J.Crew, one of...

GPT’s Charlestown Square has partnered with internationally celebrated installation artist, director, and designer – James Dive of Scoundrel Projects – launching the biggest shopping centre Santa set the Hunter region has...

Last night, the Shopping Centre Council of Australia (SCCA) hosted one of the most popular industry events on the annual calendar in a spectacular night at Doltone House in Sydney,...

Self Love, Empowerment, Individuality and Body Confidence are just some of the inspiring topics to be covered by lifestyle and social influencers at this month’s Cairns Central’s Self Love Festival...

Botany Town Centre recently hosted a Dog Adoption Day in conjunction with DC Rescue Dogs and Auckland Puppy Rescue. Each year, DC Rescue Dogs saves more than 200 dogs from euthanasia in...

One of south west Sydney’s largest shopping centres is bringing sand, sea and summer vibes to Campbelltown this September and October with its very own beach club. Kellicar Lane in Macarthur...

This article could set benchmarks for Community Marketing! NorthWest Shopping Centre in Auckland, NZ has moved into the community with a passion. The article is required reading for Marketing Managers...

‘Rich data’, ‘advanced shopper analytics’ and ‘virtual blue tooth beacons’. These are marketing terms unheard of just a few years ago. Ben Walker takes us into another dimension and heads...

The Hills Super Centre hosted the Three Birds Renovation team – aka Bonnie Hindmarsh, Erin Cayless and Lana Taylor who shared their easy to follow interior decorating and renovation tips in an...

Capitalising on one of Sydney’s best-kept secret city views, Mirvac’s Broadway Sydney launched an exclusive open-air rooftop roller skating rink for the month of September. The activation takes place in partnership with Sydney Fringe Festival,...

The International Visitor Survey last year revealed Australia has welcomed more than 1.3 million Chinese visitors over the past year – second only by a narrow margin, to New Zealand...

How can a sustainable garden improve your health and wellbeing? What are beneficial bugs and how can you attract them? How can you grow your own organic edible garden? How...

In our last magazine issue, we featured Bayfair Shopping Centre on the front cover. The story featured plans for redevelopment and also highlighted Bayfair’s significant stance in the community. Their latest...

It’s proof that print catalogues drive retail sales as the major retail players take out the highest awards at the The Australasian Catalogue Association (ACA) 27thAnnual Awards last Friday night. The awards...

Dexus-owned QV Melbourne will be presenting Game/On, a program of events bringing everyone’s favourite pixelated games to life in a retro gaming festival. Over four weeks until the 23 September, the QV...

Lakeside Joondalup has secured one of Australia’s most popular beauty influencer, Perth-based Lauren Curtis, as the face of their inaugural Springfest beauty and fashion festival, which will kick off on...

‘ZOOM’, a colourful eye popping interactive experience, marks an Australian first for the New York and London international artist duo Craig and Karl to celebrate the opening of Westfield Carousel...

Grand Plaza Shopping Centre a single-level regional centre located south of the Brisbane CBD, managed by Vicinity Centres has found differentiation in its positioning by being the proud community heart and...

The 2018 SCCA Marketing Awards finalists have just been released and are listed below. Congratulations! The campaign with the highest score, regardless of the category entered, will be awarded the...

Stockland has released an inspirational Father’s Day Campaign, launching across its national social and owned media channels to an audience of over 415,000 people.  The heart-warming, content-led campaign, titled ‘Dad....

Chadstone – The Fashion Capital recently launched its Spring Summer 18 (SS18) campaign starring Australian model,  Nicole Trunfio.  With the fashion season hotting up, this campaign is going to be one...

Kiwi Property has announced today that it will be an official sponsor of the upcoming Project Runway New Zealand season, set to air on TVNZ 2 this September. Kiwi Property...

Chatswood Chase celebrates the arrival of spring with an inspiring fashion lecture series presented by fashion designer and TV personality Claudia Chan Shaw. The centre will be alight with designer showcases...

The SCCA Marketing Awards are being fine-tuned in order to ensure they match the ever-changing nature of Centre Marketing. Some really exciting changes have resulted after an external review was...