As Head of Digital and Marketing at The GPT Group, Sidone is responsible for digital, data, marketing and driving new revenue streams including mall leasing, media and brand activations across the retail portfolio. With over 15 years’ experience in the property industry, she has held various roles at GPT including National Director – Digital and Innovation and National Director – Customer Strategy, Experience and Marketing. This year Sidone was the inaugural winner of the Frank Lowy Fellowship from the Shopping Centre Council of Australia which recognises distinction in the property industry and a commitment to shopping centre industry excellence.