Sally Harding joined Lendlease in 2011 as a National Key Account Manager for Casual Leasing and was appointed to her current role 18 months later immediately rebranding the department to Pop Up Retail to better communicate the function of the business. She is responsible for the delivery of innovative and unique revenue generating activations across physical and digital platforms. These include short term licences for new businesses, semi-permanent retail incubation, commercial alliances, experiential brand activations, promotional sampling, customer acquisitions and multi-media advertising channels.