Paul Sparks, Director of Sustainability, Diadem. As Sustainability Director, Paul integrates his wealth of experience with a comprehensive approach that prioritises environmental responsibility at Diadem and for our clients. Working with globally renowned brands, he combines engineering and industrial design, infusing each project with a unique user-centric focus. Paul's design background is a rare form of expertise, emphasising material and manufacturing process innovation, digital technology, and a steadfast commitment to sustainability. His scientific edge has been pivotal in shaping landmark projects that align with circular economy principles. With a focus on value-added design, Paul offers clients a truly bespoke treatment that meets their design and sustainability ambitions, ensuring that every project seamlessly integrates environmental considerations.