Gerry Mezzina has almost 20 years of experience in marketing, with more than a decade working with Shopping Centres. His agency, Follow, developed Norbit in 2014 to better collect shopper data, and support Shopping Centres and their retailers through the full customer journey. Gerry now focuses his time on the Norbit platform, developing features that continually add value to the customer experience while collecting as much data as possible. He believes in technology with a purpose and creating value for all users; from your brand, to your customers, and your stores.