Karissa Fletcher

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Karissa Fletcher heads up Marketing and Insights at Shopper. Her marketing expertise is a result of more than 20 years directing marketing and customer teams in B2B and Consumer marketing organisations such as Westpac, NRMA, IAG and Ernst & Young locally and in London and New York.

Marketing Research

Post pandemic shifts lead to a retail renaissance

The pandemic has accelerated a host of cultural and societal changes along with a transformative shift in consumer shopping behaviours. With greater opportunity to flex our lives at work and...

Partner content Feature Stories Research

How COVID-19 is impacting Back to School purchasing

Shopper Media’s latest Back to School Shopper Study reveals that half (50%) of all Australian shoppers are planning to purchase many back-to-school necessities from their local supermarkets. Karissa Fletcher, Head...

Partner content Research

Aussie’s are still wanting to chase the thrill of a sale this EOFY

Shopper Media today released its EOFY Shopper Study findings, which reveal more than half (57%) of Australian shoppers are planning on snapping up a bargain in the end of financial year sales,...

Partner content Research

Research reveals Australian shoppers are willing to queue for essential retail

As the nation’s lockdown restrictions ease, we are seeing a return to growth in footfall within shopping centres after an initial softening of figures due to increased restrictions. A recent Shopper Media study...

Karissa Fletcher

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