George Freney is an experienced technology entrepreneur & investor. He believes in creating technology that streamlines our increasingly busy lives, enhances existing human behaviour and that solves a problem for everyone (not just technologists). For over 4 years, George has been the CEO & cofounder of booodl a web & mobile search engine (booodl.com) that helps people to discover local places to shop. Amongst other things, this provides physical retailers (Shopping Centre Operators, Retail Stores & Brands) with a tool for defending themselves against online shopping (largely spearheaded by Amazon).