Are you using analytics to inform your investment decisions? Or are you flying blind?
This article prepared by Jason San Diego, Founder and CEO of Pathzz and Matt Copus, Head of Retail Analytics, CBRE, was first published in the latest issue of SCN –...
What digital advertising has to teach the property industry – the age of big data and machine learning
There is always contention over how much ‘big data’ should be our (the shopping centre industry) concern or whether we should leave it to the retailer. It used to be...
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