Casey May is the Director of Redsteps Marketing and has been specialising in retail marketing for more than 18 years. Her experience has gifted her with solid understanding of the shopping centre industry which she uses to create innovative shopping centre campaigns that engage with local consumers. Casey and the team at Redsteps are passionate about driving foot traffic into shopping centres and retail environments through a range of integrated marketing activities including events and activations, sales promotions, social media, digital and print advertising, website management and SEO. Prior to launching Redsteps, Casey worked as a marketing manager within centre management teams including Colonial First State Global Asset Management (now Vicinity Centres).