Angus Frazer is Co-Founder of Sonder (wearesonder.com), which has helped to unlock more than $4 billion in owned media value for global corporations including Coles Supermarkets, Telstra, Da-vid Jones, Coles Liquor, Kellogg's, KFC and Myer. Angus has 20 years’ experience working in me-dia and marketing and is passionate about helping companies unlock the value of their owned assets.