Belinda Daly

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Belinda Daly

Director – Marketing & Partnerships, Shopping Centre News (SCN) Belinda Daly is a veteran of shopping centre marketing with over 22 years’ experience in the retail and property sectors. Belinda has worked for a number of leading property companies including Lendlease, Walker Corporation, Stockland and most recently led the marketing function for AMP Capital Shopping Centres. Belinda has been an avid contributor of SCN for many years sharing her industry and marketing experience in the marketing section of the magazine. After a successful marketing career in the industry she is so passionate about, Belinda was excited to join SCN in 2018 to ensure the magazine reaches as many audiences around the world as possible.

Next Generation Marketing
Next Generation Marketing
Belinda Daly takes a look at the future of marketing with a deep dive into what makes Generation Z tick. Generation Z are digital natives, born between 1995-2009 and there...
Christmas comes to life! How to survive the toughest retail period
Christmas comes to life! How to survive the toughest retail period
There really is no arguing Christmas does start earlier year after year. From decoration installations to shelves packed with the perfect decorative pieces, the Christmas roll out is well and truly...
From A to Gen Z: Shopping with the future generation
From A to Gen Z: Shopping with the future generation
Last month, we released the 11th edition of the AMP Capital Shopping Centres Recommended Retail Practice Report, which has once again proven to be an insightful tool for retail and consumer research.
Connecting communities
Connecting communities
How often do we hear that our shopping centre is the ‘community focal point’? Is it? Or do we just pay lip service to the theory? At AMP they take...
2016 Recommended Retail Practice Report
2016 Recommended Retail Practice Report
Each year AMP Capital Shopping Centres releases its Recommended Retail Practice Report. It’s a great publication with in-depth market research in many areas...
Fashion forward
Fashion forward
In this article, Belinda Daly shows the professionalism involved in strategic relationships, partnerships and involvement with the fashion industry in its widest forms. It is compulsory reading for those aspiring to senior roles in shopping centre marketing.
Christmas: creating some digital magic
Christmas: creating some digital magic
Christmas is over, but that was last year – and it’s coming again this year! Belinda Daly tells us in this article how AMP Capital Shopping Centres approached Christmas in 2015. It’s more than just an article on Christmas promotions; it looks at changing consumer habits and how we need...
Emotionally connecting your customers
Emotionally connecting your customers
For those of us who have spent our careers in the marketing industry, it’s amazing to see the way the industry has changed, particularly over the last five to ten years. One of the most notable changes has been the huge shift in the way brands communicate with customers.

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