In the ever-evolving landscape of shopping centre innovations, a revolution is quietly taking shape, and industry newcomers Australian Outdoor Media (AOM), are at the forefront. Carlos Reyna, AOM’s Chief Operating Officer, shares insights into the potential impact of smart billboards on the shopping centre industry.
According to Reyna, “AOM’s smart billboards are poised to revolutionise the way brands engage with audiences within shopping centres, marking a new era in the industry.”
“The introduction of AOM’s smart billboards to Australian shopping centres doesn’t just mark a change in out-of-home advertising, it heralds a profound transformation in the very essence of the shopping centre experience,” he said.
Leonie Valentine, AOM’s Chairperson, stated, “With AOM’s AI-powered platform, marketers can now leverage audience data and contextual insights from real-world interactions, ensuring that their advertising reaches the right audience at the right time.
“Traditional out-of-home media relies on generalised measures of reach such as demographic data. AOM’s smart billboards are truly ground-breaking because real-time audience metrics are captured through vision AI and analytics. This gives marketers the ability to more accurately measure the effectiveness of their out-of-home campaigns.”
The fusion of data capture technology and AI: AOM’s game-changing initiative
The true magic of AOM’s smart billboards lies in their seamless integration with AI Technology. This ground-breaking technology aims to redefine how brands connect with their target audiences through AOM smart billboard platform. These screens aren’t just flashy displays; they herald an advertising revolution.
Imagine billboards that don’t merely stand idle – they observe, learn, and adapt. Thanks to AOM’s embedded AI technology, these smart billboards become hubs of information, AOM’s smart billboards collects anonymous valuable data about the billboard’s surroundings, including traffic volume, dwell times of traffic at times of day, patterns, event impacts, behaviour, environmental conditions and type of traffic passing. This data empowers brands to strategically position smart billboards in high-impact locations for advertising and content effectiveness purposes. This insight enables businesses to secure prime locations, ensuring their message hits the bullseye.
AOM’s smart billboards aren’t limited to analysing engagement; they go a step further by interpreting the target zone like seasoned experts. Smart billboards identify diverse environmental and event factors.
For instance, smart billboards can adapt to environmental and event cues, for instance, looking for a high density of a particular vehicle type, such as trade vehicles, to optimise target content. This isn’t just about selling a product; it’s about creating an experience that resonates with the moment.
Far from being intrusive, these smart billboards elevate the shopping experience. They act as dynamic focus groups, intelligently curating content based on real-time insights, contributing to the creation of content that resonates with the diverse preferences of the passing audience.
The future of advertising unveiled
As we witness AOM’s data capture screens redefine norms, it’s evident we’re glimpsing the future of advertising. No longer static displays, these billboards are dynamic storytellers responsive to both data and the environment. It’s a shift from the ordinary to the extraordinary, where advertising isn’t just seen but experienced. AOM is paving the way for a new era where billboards aren’t merely signs; they’re intelligent, adaptive, and integral to the evolving narrative of brand communication.
In an era of digital dominance, the emergence of smart billboards challenges the belief that online advertising exclusively owns targeted marketing. The marriage of cutting-edge technology and traditional advertising methods profoundly influences consumer behaviour. AOM’s smart billboards serve as a beacon of this synergy, offering a glimpse into the future of shopping centre advertising.
This paradigm shift encourages businesses to embrace a holistic approach, blending the advantages of technology with tangible engagements.
Addressing privacy concerns with ethical design
Addressing legitimate concerns about privacy, AOM’s smart billboards are meticulously designed with thoughtfulness and ethical considerations at the forefront. Unlike standard internet strategies that involve storing personal information, these billboards operate without identifying the individuals they engage with. This ethical approach reflects AOM’s commitment to responsible technology use, ensuring privacy is safeguarded while enhancing the overall shopping experience.
Privacy considerations are central to AOM’s design philosophy.
Robert Lane, Managing Director of AOM, said: “Our smart billboards platform has a privacy-first approach. We do not send video or store personal information and cannot identify individuals, ensuring a non-invasive and secure advertising environment, we go as far as having our platform independently verified and audited to the most stringent global privacy standards.”
AOM’s vision unveiled: expanding the smart billboard network
As AOM ambitiously expands its smart billboard network across Australia and New Zealand, the focus extends beyond mere technological implementation. The emphasis remains on comprehensive data capture, in-depth trend analysis, and the creation of meticulously tailored advertising profiles for each billboard within shopping centres.
AOM’s smart billboards stand at the forefront of industry innovation and signify not just a technological leap but a profound paradigm shift in shopping centre advertising.
As we witness the evolution of smart billboards, it becomes increasingly clear that they are not just contemplating; they are shaping a future where shopping centres become immersive, engaging, and unforgettable environments for both brands and consumers alike.
To explore how AOM can help your site, contact Carlos Reyna on +61 412 348 713 or carlos@aomedia.com.au
