Scentre Group have announced a second year of collaboration with The Walt Disney Company, bringing to life the magic of Disney storytelling to its Westfield destinations across Australia and New Zealand in 2024.
Throughout the year, customers and fans will once again be invited to join in on a full calendar of events and activations designed to ‘Spark Joy in the Everyday’ at Westfield in a distinctively Disney way. This spark starts a chain reaction passing from person to person, rippling outwards to friends, families, and communities.
In 2024, together with Disney, Westfield will celebrate three beloved Disney universes: Star Wars, (‘Spark Excitement’), Marvel, (‘Spark Adventure’), and Disney Princess, (‘Spark Magic’).
The soon-to-be-unveiled 2024 program follows a year of extremely popular activations across 2023 when Disney and Westfield came together to celebrate Disney100, Disney’s 100th anniversary.
Commemorating the fans and storytellers who helped create one hundred years of wonder, ‘Disney100 at Westfield’ introduced a year of activations and events at Westfield destinations, including pop-up Disney Stores, larger-than-life LEGO installations, customer competitions, augmented reality experiences and more.
Scentre Group Director Customer, Community and Destinations, Lillian Fadel said: “Our focus is to create more reasons for our customers to come and spend their time in our Westfield destinations. We’re excited to be extending our collaboration with Disney to deliver even more unique events and activations that celebrate Disney’s famous storytelling and innovation. Our customers have told us they value and enjoy these experiences, and we’re looking forward to sharing more memorable moments with them over the coming months.”
Disney activation
The Walt Disney Company Australia & New Zealand, Vice President and General Manager of Consumer Products, Tim Everett said: “We are so thrilled to continue our partnership with Westfield, sparking excitement, adventure and bringing the Disney magic to their customers and our fans throughout 2024.”
Extraordinary Disney moments are scheduled throughout the year in Westfield destinations for all ages, commencing with Star Wars ‘Spark Excitement’, featuring world-first, Westfield-exclusive immersive experiences, competitions, Disney retail available via Westfield retail partners, activations, and unmissable events.
