Vicinity’s popular Monopoly Shop Scan Win campaign, in partnership with HASBRO, is back for a third year, returning to 47 centres across Australia with the biggest ever prize pool of over $4 million on offer.

Kicking off on 18 April, Monopoly Shop Scan Win provides a fun gamified shopping experience, rewarding customers for their in-centre visitation and spend, encouraging them to explore new retailers and support local businesses. By spending $10 or more at participating retailers, customers have a chance to win instant prizes and enter weekly prize draws.

Vicinity General Manager – Marketing, Amy Wotton said: “Vicinity’s Monopoly Shop Scan Win has proved popular with customers and retailers and we’re confident with a bigger prize pool, including instant wins and weekly prize draws, the 2024 campaign will continue to excite.”

“We’ve taken feedback from customers and retailers following the first two years of the campaign and made improvements to help create a more rewarding experience, encouraging further connections between customers and new retailers.”

“Customers today are more discerning and value-conscious while looking for additional value from their shopping experience which, with its $4 million prize pool of carefully selected items, Monopoly Shop Scan Win delivers in spades.”

First introduced in 2022 to assist the recovery of retailers from the challenge of COVID-19, Vicinity’s Monopoly Shop Scan Win campaign, has proved effective, doubling the frequency of customer visits and delivering an increased average spend during the campaign period of almost 50% when compared to the average annual spend.

Extending beyond the central campaign, selected centres will also provide customers with more chances to win with activations including Monopoly Live Play, Cash Grab and visits from, the man himself, Mr. Monopoly.