Stockland’s Shake The Rainbow experience

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Shopping Centre News

October 22 2019

5min read

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Customers at Stockland Green Hills have immersed themselves in the colour and awe that is Shake The Rainbow – a unique hands-on experience for all ages. Located near H&M in the centre, Shake The Rainbow ran from Thursday 17 October to Sunday 20 October at Stockland Green Hills and will continue at Stockland Merrylands this week, before travelling to Queensland.

Commenting on the activation, Centre Manager at Stockland Green Hills, Angela Vogt, said that there was something for everyone at Shake The Rainbow.

“Split into two areas, the first hub placed a special emphasis on engaging the basic senses of touch, sound, sight and smell – with a ‘scratch and sniff’ wall, a wall for customers to inscribe motivational messages and much more.

“The second was a more hands-on ‘creation station’, with a number of programs running over the course of the week, ranging from 3Doodler pens and art workshops, to donut decorating and a beauty bar with free makeup tutorials.”

Vogt continued: “We want to shift our customers’ perceptions to see our centre as more than an incredible shopping destination. Our aim is to venture beyond traditional convenience and variety, and rather focus on curating interactive and compelling experiences for customers that are exclusive to the centre and community.

“Shake The Rainbow is a great demonstration of this new vision.”

Stockland Green Hills has undergone a $421 million redevelopment, the largest retail redevelopment to be completed in Australia in 2018. This included an expansion of more than double the size of the existing centre with a GLA of 74,000m2, as well as the addition of a $2.8 million, 1.863 MW solar system, free electric vehicle charging facilities, and energy efficient lighting and air-conditioning systems.

The centre has secured leading national and international brands including David Jones, Mecca Maxima and a two-level H&M. Other major new tenants include a Target and a seven-cinema Hoyts, that complement the existing major tenants such as Woolworths, Coles and Big W.

The Green Building Council of Australia awarded Stockland Green Hills with a 5-Star Green Star – Design
(Retail Centre) certified rating.

Stockland Green Hills has also been recognised by The Green Building Council of Australia for taking an industry-leading approach to sustainable design and development, with the centre receiving a 5-Star Green Star – Design (Retail Centre) certified rating.

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Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand. Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.
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