Shopper has added Casey Central, in metropolitan Melbourne, to its national centre network, growing its existing partnership with Haben Property Fund and increasing its 100% digital out-of-home advertising screens to now more than 450 shopping centres across the country. 

Casey Central is integral to the growing south-east Melbourne community and is home to Coles, ALDI, Woolworths, and Kmart, plus more than 96 speciality stores, providing advertisers with opportunities to target a wide variety of customers.

Haben Property Fund’s Head of Investment Management Antony Keenan said: “Haben are excited to expand our partnership with Shopper at Casey Central. Shopper’s ultra-thin blade units enhance the shopping environment at Casey and will help drive deeper customer engagement in-centre.”

Shopper CEO Ed Couche said: “Casey Central is a great addition to our network, located in Narre Warren, one of Melbourne’s fastest-growing suburbs, with a family and lifestyle focus. Casey Central offers an opportunity for advertisers and brands to connect with shoppers in the buying mindset and deliver high impact and engaging shopping experiences to local customers.”

“Haben is a privately owned Australian property fund, with a focus on meeting the needs of local customers. We are proud to be working with a fast-growing property partner, who believes in local centres supporting local communities.”

With data-driven advertising capability, Shopper allows brands to amplify campaigns in retail environments where buying decisions are made and acted upon.