QICRE is solving wardrobe dilemmas across its shopping centres this spring with the launch of a new digital tool that helps customers perfect their colour palette with just one simple snap.
QICRE’s new Colour Analysis Tool, known as ‘My Perfect Palette,’ is set to redefine the fashion shopping experience. Powered by TensorFlow, a cutting-edge machine learning system, this innovative solution will transform the way customers shop. The mechanic is simple, customers are matched to perfect products available in centre in a colour palette personally recommended to them, based on a simple selfie taken on the spot.
The sophisticated tool enables customers to easily update their wardrobes for spring and shop with purpose across QICRE’s retailers. The tool is part of QICRE’s spring fashion season launch and will be rolled out until Sunday October 29 at key QICRE centres including Robina Town Centre, Hyperdome, Westpoint, Castle Towers, Canberra Centre, Eastland, Woodgrove, Watergardens and Pacific Epping.
Bronwyn Cooper, Head of Marketing at QICRE sees the My Perfect Palette – Colour Analysis Tool as a testament to QICRE’s unwavering dedication to staying at the forefront of the retail industry.
“In a world where personalisation is key, this Colour Analysis Tool offers shoppers a seamless and tailored experience like never before. We are proud to introduce a product that enhances the shopping experience for our consumers while driving traffic to our retailers. In a rapidly evolving fashion landscape, it’s vital to support our retailers in unique and innovative ways.”
Cooper also emphasised the significance of spring and summer season launches in the shopping calendar and the need for innovative support for retailers during these key events. “We’re thrilled to unveil a solution that empowers shoppers with a personalised list of products tailored specifically to them,” she added.
The Colour Analysis Tool aims to help customers shop with more purpose as they consider their spending
To start the experience, users scan a QR code located within the shopping centres or visit the centre’s website to launch the mobile tool, then provide their details and take a quick selfie. The Colour Analysis Tool then works its magic, revealing the customer’s personalised colour palette for the season. Once the analysis is complete, the tool seamlessly connects customers with a curated selection of products in their preferred colour palette from retailers within their local QIC Centre. Everyone who uses the tool will also go into the draw to win a centre gift card.
QIC recognises the growing pressures facing shoppers in today’s economic environment, with the Colour Analysis Tool aiming to help customers shop with more purpose as they consider their spending. It aims to provide a transformative interactive shopping experience, offering customers a smart solution for building a timeless wardrobe for this season and beyond.
The initiative is part of QICRE’s Play with Colour campaign, which urges consumers to dial up the fun by being their most bold and playful self. Research shows when we wear colour, we feel happier and QICRE is providing the tools for shoppers to find their perfect match.
Elissa Maine, Co-Founder & Executive Creative Producer JDC, says spring brings joy and she hopes this campaign will bring it too, “For this SS23 campaign shoot, it was time to move out of the studio and into a bright open-air location, full of colour and movement. To lean into dopamine dressing, to encourage us all to ‘Play with Colour.’”
The QIC Spring Summer Campaign will run until Sunday 29 October 2023.
