With the holiday season nearing, QIC is inviting all Australians to embrace their inner child with the launch of its Merry Everything Christmas campaign across 18 centres along the East Coast.
With the cost-of-living crisis affecting disposable income, QIC’s Merry Everything campaign inspires connection this festive season and provides affordable activities to engage with customers, despite economic challenges.
Starting Thursday 2 November, customers can look forward to a wide range of exciting activations, entertainment, and competitions – all designed to celebrate the festive spirit and deliver a memorable shopping experience.
The Merry Everything campaign will continue until Christmas Eve, offering special festive moments that are expected to not only delight customers, but boost foot traffic and increase sales across QIC’s centres in Queensland, NSW, Victoria and the ACT.
The festive season is a peak period for discretionary spending and represents 23% of QIC’s annual centre sales.
Participating centres will reward shoppers as part of a Spend to Win campaign, in which customers can win instant prizes and share in more than $250,000 in gift cards, providing a welcomed holiday boost.
Head of Marketing at QIC Bronwyn Cooper said many families have felt cost-of-living pressures this year, so QIC is bringing affordable and fun entertainment this festive season.
“As part of Merry Everything, our centres will be holding plenty of free and low-cost events to bring families together and offer valued experiences to our local customers,” said Cooper.
“The holidays are a time to create special memories with the ones we love most, and Merry Everything invites Australians to share the joy and channel their inner child this Christmas.”
As part of the Merry Everything campaign, QIC will launch the Naughty or Nice Quiz. Shoppers can determine whether they are likely to be on Santa’s naughty or nice list by entering the online quiz – with all participants going in the draw to win a $1,000 gift card.
“We’re excited to see what comes out of the Naughty or Nice Quiz. We all know the people in our family who are naughty and leave their shopping to the last minute, and those who are nice. We’re looking forward to uncovering some interesting insights about where Australian shoppers land on the scale!” Cooper said.
Christmas markets and community donations will feature at Robina Town Centre, Eastland and Canberra Centre, while adults can enjoy a pop-up gin bar at Canberra Centre. The Champagne Dame will also be visiting Robina Town Centre, Castle Towers and Eastland across Black Friday weekend.
