QIC Real Estate has today launched its Spring/Summer 22 fashion campaign, Personal Best, encouraging shoppers to celebrate the best version of themselves as they navigate the year of reinvention.
Launching across QIC’s regional and sub-regional centres in Melbourne, Sydney, Canberra and Queensland, the Personal Best campaign is led by four inspirational Australian personalities; AFLW player Sabrina Frederick, international humanitarian lawyer Rabia Siddique, environmentalist Laura Wells and world-renowned street artist MattyBros – all genuine representations of ‘being your best self’.
The two-month integrated campaign will be brought to life across ten shopping centres and is built on the notion of fashioning a new understanding of ourselves following a challenging two years. We recognise there is a new appreciation of life, seeing new possibilities and even a new way of living as we navigate the ‘new normal’.
The campaign seeks to empower shoppers striving to be their best selves, to explore a diverse range of styles, embrace personal growth and delve into the deep-rooted curiosity to inspire and be inspired, no matter your personal circumstances.
Brought to life by the incredible stories of these prominent personalities across the art, humanitarian, environmental and sports disciplines, Personal Best aims to highlight that being your best is an ever-evolving exercise, and the path is just as important as the goal.
Bronwyn Cooper, Head of Marketing at QIC Real Estate, said: “As we head into spring and summer, we want to encourage our customers to reflect on their ever-evolving personal journeys, and celebrate this through the lens of some of Australia’s most inspirational people.
“The Personal Best campaign aims to encourage Australians to celebrate themselves and their new way of living as we approach a brighter future together. We are proud to partner with four prominent and talented individuals to help engage people across the country to come together and explore their personal style, passions and allow their confidence to flourish.
The Spring/Summer campaign will be executed via a suite of inspirational and inclusive digital content. Brought to life by new Best Fest, Kids Best Fest and Best of the Bunch initiatives aligned under the Personal Best umbrella, including a packed calendar of free and ticketed in-centre events, competitions and workshops, including an art experience with MattyBro.
QIC Personal Best calendar of events includes:
- Best Fest: fashion styling workshops, make-up tutorials, pop-up bar, vision boarding demonstration and more at participating centres.
- Kids’ Best Fest: aligning with the school holidays, these workshops focus on creative expression across art, dance and sport.
- Best of the Bunch: an initiative to nominate locals who encapsulate ‘personal best’ within the region – whether it’s a teacher, nurse, student or a family member – in celebration of the unsung heroes in local communities.
Personal Best launches on Thursday, September 8 and will run until Sunday, October 30, 2022, across QIC shopping centres including Canberra Centre, Castle Towers, Eastland, Grand Central, Hyperdome, Pacific Werribee, Robina Town Centre, Watergardens, Westpoint and Woodgrove.
