oOh!media has announced a major move into the retailer media market with the launch of reooh, an end-to-end Out of Home offering for retailers to fast-track growth in the accelerating retail media marketplace.
With PwC predicting retail media spending will hit $2 billion annually by 2025, reooh is a new business division leveraging oOh!’s scale and capabilities as one of Australia’s biggest Out of Home retail media companies.
Launched at oOh!’s Outfront, reooh is a turnkey digital Out of Home solution enabling major retailers to build their own in-store digital Out of Home networks to both promote their own products and services to customers and drive new revenues as part of a wider retail media proposition.
Reooh draws on oOh!’s dominant retail media position, with more than 6,000 assets in more than 500 shopping centres influencing in excess of $79 billion in consumer spending each year.
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A key element of the offering is oOh!’s leading capability and investment in deploying anonymised customer transactional data across more than 400 buyer-graphic segments delivering attributable outcomes to retail advertisers.
Retailers partnering with reooh can access oOh!’s extensive expertise in digital Out of Home, including asset procurement, mobilisation, maintenance, remote monitoring, ad and content serving.
Cathy O’Connor, oOh! CEO said: “As we lead Out of Home to a digital-first future, it is impossible to ignore the rise of retailer media. Australia’s retailer landscape is unique in many ways, with household brands commanding large physical footprints and large amounts of customer data and we know retailers will only continue building out their omnichannel media offerings in the years ahead.
“oOh! has a large and well-established retail media business, now we can bring our scale and expertise to retailers, leveraging our IP, core capabilities, network, data, technology and assets to play a major role in shaping the rapidly growing retail media landscape.”
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The company also announced the expansion of its unique, market leading full motion 3D Anamorphic offering, with the launch of oOh! dimensions, taking its screens and technology to the next level and providing an enhanced service for advertisers and agencies.
As the only Out of Home media company in Australia with full motion 3D Anamorphic assets, oOh! has partnered with leading local and international brands including Uber, BINGE, Disney and more, to deliver unmissable, attention-grabbing campaigns at The Bourke and Emporium sites in Melbourne.
Demand from advertisers and agencies wanting to launch immersive 3D Anamorphic brand experiences with oOh! has grown exponentially over the past six months, with forward bookings surging in 2023.
oOh! dimensions to push the creative boundaries in Out of Home
oOh! dimensions sees an investment in new capabilities, screen locations and technology that will bring new 3D Anamorphic opportunities to market and help simplify the process from creative through to production. This will result in even more breathtaking and impactful 3D Anamorphic campaigns exclusively with oOh!
Supporting oOh! dimensions are experts from creative and innovation hub, POLY, who will guide agencies and brands with the development of creative ideas and push the boundaries of what is possible with this innovative new creative format.
oOh! chief content, marketing and creative officer and CEO of POLY, Neil Ackland, said: “When it comes to 3DA, it’s really all about full-motion capabilities. oOh! is home to the only full-motion 3D Anamorphic assets in Australia. Following huge demand, oOh! dimensions brings all our capabilities together, streamlining and simplifying the creative and production process to drive greater creativity and deliver better outcomes for advertisers by making their brands unmissable.”
