With Generative AI now taking center stage across many industries, SAP Emarsys has announced new AI tools to empower marketers, and new industry-leading research into AI.
The new research, which surveyed over 2,000 Australian consumers and 251 marketers in Australia found that 36% of consumers believe AI has made shopping easier. Nearly a third (32%) also feel that AI is helping to make their retail experiences more personal while 40% say AI helps them to find new products (up from 35% in 2023).
As a result of these benefits, 43% of shoppers now want to see greater integration of AI into retail — a major boost in consumer demand.
But it’s not just shoppers who benefit. Nearly three quarters of Australian marketers (76%) have increased their investment in AI in 2024. Of these, 77% attribute a boost in customer engagement to AI, while 72% report a boost in customer loyalty.
Recognising the crucial role of AI, SAP Emarsys announces a pilot for its innovative AI Product Finder.
The AI Product Finder will enable intuitive search of a brand’s extensive product catalog, allowing marketers and retailers to quickly locate and incorporate the most suitable products into their campaigns. Provided as an out-of-the-box solution for email marketing campaigns, the new Product Finder is designed to revolutionise how marketers find and recommend relevant products. Marketers are empowered to work more efficiently by scaling creation of highly curated product content that improves message relevancy and engagement.
Australian activewear label Ryderwear, was able to drive increased revenue and number of purchases by sending proactive and timely emails using Emarsys AI Segmentation, increasing overall engagement with content.
Justin Bausch, CRM Manager at Ryderwear shared “Without the use of Emarsys AI Segmentation, we would be guessing our marketing activity. Within the digital evolving landscape, guessing will get you nowhere. And this has been proven with the impressive results we’ve achieved. Relying on smarter technology, data, tech to provide our customers with a more relevant and effective experience.”
SAP Emarsys, is a fully AI-first business, providing more than 1,500 global customers with a competitive edge by driving true customer loyalty through AI-powered omnichannel personalisation. As Chief Revenue Officer, Thomas Harris explains, “We are committed to an AI strategy that is trustworthy, ethical and empowering marketers to explore new realms of possibility in today’s marketing landscape. Through the integration of AI across our operations, SAP Emarsys aims to streamline intricate tasks, ensuring our clients are able to allocate their resources efficiently towards ROI and enhancing customer satisfaction.”
