Shoppers at Mirvac’s retail centres are invited to embrace sustainable shopping this month as a part of a brand-new winter campaign, Cool New Era.
In collaboration with RCYCL, Mirvac will be rewarding customers who embrace sustainable shopping habits by recycling clothing and textiles that have seen better days. RCYCL collection boxes will be established across the Mirvac retail centres, making it easy for shoppers to drop off unwearable clothing. A special focus will be on specific retailers within Mirvac’s shopping centres who already practice sustainable shopping habits.
Alison Flemming, General Manager, Mirvac Retail said being an environmentally conscious shopper is a fantastic way of making a positive impact on the environment and giving back to the community.
“We are thrilled to be launching our winter campaign with sustainable shopping at its core. We often forget how much clothing we accumulate over time, so we are offering customers a way to recycle the unwearable items they no longer need.
“Each week, we will also track how many kilograms of textiles and clothing shoppers drop off at the collection boxes in-centre. These numbers will then be shared on our centre websites and social media pages for our shoppers to see their impact,” said Flemming.
East Village, NSW
Mirvac will also be giving customers the chance to win $5,000 for a winter refresh. Customers simply spend at participating centres to enter the draw. Each centre will be hosting experiences including sustainability-themed workshops and markets.
“RCYCL enables everyone to have access to being responsible with their unwearable garments that cannot be donated. We are thrilled to able to partner with Mirvac for maximum impact across their amazing retail precincts. It is great to see Mirvac being a leader in the sustainability space and take action at scale,” said RCYCL.
Mirvac’s network of influencers is also set to produce exciting and engaging content to inspire consumers to shop mindfully through fashion hacks, like creating a capsule wardrobe or pairing last season items with this season.
