To celebrate National NAIDOC Week 2024, Melbourne Central continues its partnership with Aboriginal social enterprise, Clothing The Gaps, for the second year running to highlight this year’s NAIDOC theme ‘Keep the Fire Burning, Blak, Loud and Proud!’.
Melbourne Central’s iconic Shot Tower will be illuminated with custom artwork created by the Clothing The Gaps team, reflecting their NAIDOC 2024 collection. This collection is designed to celebrate Indigenous identity, as a reminder of the enduring strength and resistance of Aboriginal Torres Strait Island communities and the role of all people to keep the fire burning and continue the momentum of awareness and social change.
“Seeing our relationship with Melbourne Central grow to a take-over of the Shot Tower has been fantastic! We love seeing whole of community recognise NAIDOC week which is an important time for Aboriginal and Torres Strait Islander people” said Laura Thompson (Gunditjmara), Co-Founder & CEO of Clothing The Gaps.
To launch the pop-up, an exclusive preview event will be hosted at Melbourne Central on Thursday 4 July with a Welcome to Country and Smoking Ceremony by Uncle Colin Hunter, a performance from DJ Soju Gang and light refreshments from PAWA Catering.
“We are proud to be an ally and show our continued support of First Nations Communities and businesses like Clothing The Gaps. We are excited to bring this exclusive NAIDOC Week pop-up to Melbourne Central and provide our community with the opportunity to engage with and support First Nations businesses, not only during NAIDOC, but all year round.” said Melbourne Central, Senior Marketing Manager, Sara Aiezza.
Customers can visit Clothing The Gaps for a limited time at an exclusive pop-up at Melbourne Central, located on Level 1, outside Sephora from 5 – 14 July 2024.
