On average globally, there are one billion mobile video views per day* and Lendlease has jumped on this growing trend. During the month of September at select Lendlease centres across the country, customers will have the chance to test their influencer skills and see whether they have what it takes to be a social media influencer.

Vloggers will be able to shoot their own videos in professionally equipped vlogging studios, where they can share on their social media and be in the running to win one of several $500 gift cards. The vlogging studios will be popping up at Macarthur Square in Campbelltown NSW, Erina Fair NSW, Sunshine Plaza Maroochydore QLD and Lakeside Joondalup in Perth WA.

For no charge, customers at these centres can have some fun unboxing their latest toy or fashion purchase, offering a beauty or styling tip, or reviewing a product – all on video and with the help of the Studio Crew and professional filming, lighting and sound equipment. All participants will receive a $5 gift card when they upload their video to social media.

A mash-up of the best videos will be posted on the instagram account of the centre the participant visited, with winners selected based on the highest audience engagement after one week online. For those not tempted to join in on the filming fun, jump on Instagram and follow the relevant hashtag to catch all the vlogging talent.

“We’re all guilty of watching a few how-to videos on Youtube and thinking that being an influencer can’t be that hard, right? Well, now is the chance for our customers to see if they have what it takes to become an influencer, all with the help of a professional studio set up and at no charge.” said “Lendlease’s Acting Head of Retail, Marco Ettorre.

“These vlogging studios are part of Lendlease’s focus on providing unique and enriching experiences for our customers, while also tapping into our love of social media”, he said.

The videos will assist in promoting key retailers and their products.. Research** by TNS and Ogilvy found that 66% of recent purchasers of beauty products said YouTube allowed them to visualise the product they plan to buy.

Special hashtags related to each centre will be used to promote the initiative. Macarthur Square which also celebrates its 40th birthday this month will use #MACARTHURSTUDIO

* https://www.brandwatch.com/blog/youtube-stats/
**https://www.thinkwithgoogle.com/consumer-insights/youtube-insights-stats-data-trends-vol7/