Garden City collaborates with the Art Gallery of Western Australia

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Garden City Booragoon

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Shopping Centre News

September 4 2019

5min read

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AMP Capital’s Garden City is welcoming spring summer style with a month-long, in-centre celebration of the new season. A series of art and fashion-focused activations and events will set the tone for the season, capturing the essence of spring summer fashion and delivering a unique shopping experience for customers.

In a homage to fashion’s most inexhaustible but fabulous floral trend, and in collaboration with the Art Gallery of Western Australia, the Fashion Mall will become home to a botanical art installation of its own. The installation is inspired by Eva Fernandez’s Anigozanthos flavidus 2011 which is now showing as part of The Botanical: Beauty and Peril exhibition at the Gallery in collaboration with the Janet Holmes à Court Collection.

The team will work throughout the night to deliver the 5-metre botanical masterpiece complete with hundreds of living and dried blooms and greenery creating a spectacle for shoppers. The installation will remain in centre for three weeks, giving customers the opportunity to take a photo with the work of botanical art and share it to Instagram for the chance to win the ultimate shopping prize pack.

Garden City Centre Senior Marketing Manager Clare Riley says the centre is looking forward to bringing one of the most sought-after spring summer trends to life in centre. “The launch of spring summer fashion is such an exciting time in retail, and we’re excited to bring something unique to the centre to celebrate the new season.”

Brining the spring summer trends to life

Shoppers will also have the chance to enjoy a VIP shopping event, relax in the Sip N’ Shop Lounge with a botanical gin cocktail and redeem an exclusive Flannel gift with purchase to celebrate the launch of spring summer fashion at the centre.

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Shopping Centre News

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Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand. Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.
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