Charlestown Square launches biggest shopping centre Santa set the Hunter region has seen to date

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Charlestown Square, Christmas set designed by James Dive

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Shopping Centre News

November 7 2018

5min read

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GPT’s Charlestown Square has partnered with internationally celebrated installation artist, director, and designer – James Dive of Scoundrel Projects – launching the biggest shopping centre Santa set the Hunter region has seen to date, boasting a wish catching outpost, penguin lab and digital wishing wall and digital wishing wall.

The installation valued in the hundreds of thousands of dollars is the only way children of the Newcastle and Hunter region can have exclusive direct wish delivery to Santa in the North Pole.

Charlestown Square General Manager Dwight Hodgetts said  “What has been created here by Scoundrel and James reflects the true wonder of Christmas for children and we are looking forward to helping spread the spirit of Christmas across the Hunter”

“The Wish Catching Outpost feels straight out of a storybook, a larger than life world that celebrates the imagination, fun and magic of this time of year,’ said Dive.

Dive’s serious creative talent and Scoundrel’s production expertise has seen the company deliver projects for the Museum of Contemporary Art, Sculpture by the Sea, Mona, Kenzo, and Aldi’s most famous Christmas commercial, the surfing Santa’s.

“Hot with the chance of a late storm” James Dive 2006

The outpost features a series of oversized wish catching nets attached to vertical antennas which swing tirelessly to catch the wishes of children in Charlestown Square.

The 10-metre tall Santa set will be a spectacle for shoppers during the festive season, scaling to the second level of the centre and featuring satellites and Christmas themed sculptures.

20 lucky winners have been selected as guests along with families from GPT Charlestown’s charity partner, Ronald McDonald House, to attend the launch event of the Santa Set in an after-hours function.

“What a Tasty Looking Burger’, James Dive 2017

 

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Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand. Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.
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