On September 25th, one of Sydney’s leading brand outlets, Birkenhead Point, launched a Digital Visitor Passport, housing 48 exclusive in-centre offers providing even more savings at the harbourside shopping precinct.
Since its launch, the Digital Visitor Passport has achieved 3,130 scans, resulting in more than 800 registered members and 225 offers redeemed. In addition, foot traffic in-centre since its launch is up 13% from the same period the month(s) before.
To celebrate the launch of the Visitor Passport, Sydneysiders will be able to access the offers for the first two months
Overlooking Sydney Harbour, Mirvac’s Birkenhead Point offers customers a great mix of stores including Coach, Michael Kors, Oroton, Australia’s Peter’s of Kensington and a new Carla Zampatti pop-up store.
The new Visitor Passport is easy for customers to use and redeem on their mobile devices, with no download required. It is also contact free, COVID-safe and more sustainable than the previous physical format. To gain access to the Passport, visitors simply scan a QR code from the Birkenhead Point website, in-centre signage or in-store at participating retailers.
The new Visitor Passport is easy for customers to use and redeem on their mobile devices
Offers available from the Visitor Passport include an extra 40% off at Adidas, an extra 10% off Lorna Jane Essentials and an extra 20% off storewide at Oroton.
To celebrate the launch of the Visitor Passport, Sydneysiders will be able to access the offers for the first two months. Normally only available to guests visiting from outside a 50km radius of Birkenhead Point Brand, this offer ends on Thursday 26 November 2020.
Shoppers will continue to benefit from other great in-centre bonuses such as three hours’ free on-site parking and free wi-fi to access the Visitor Passport so they can shop and save even more on exclusive brands at Birkenhead Point.
