This could well have been the world marketing awards thanks to the standard of entries, the professionalism and sheer quality of the campaigns that had made it to the finals. They were all winners and, at this level they didn’t just rival the so-called ‘International Awards’; they quite simply exceeded them. To have a campaign in the finals of the SCCA Marketing Awards means that your entry is of a world-class standard.
But there have to be winners – and what winners they were! They are featured on these pages. Of course, special mention has to be made of the Sabina Rust Memorial Prize for the Campaign of the Year. ‘Miss Kyree Loves Karrinyup – A Style Series’, by AMP’s Claire Ridley and Toria Daniel is significant because it’s the first ‘campaign of the year’ that was of the future – a digital initiative. It’s representative of things to come as we embrace the digital age.
SCCA has taken these awards to the next level. JLL’s Tony Doherty is a natural for the post of MC at this event; his style is warm, he’s casual, witty and he combines his effortless manner with the professionalism the event warrants. SCCA’s organisation was faultless. Make sure you secure your seat for 2017! Just a great industry event.
2016 Winner
Above: SABINA RUST MEMORIAL PRIZE FOR CAMPAIGN OF THE YEAR & CATEGORY WINNER, DIGITAL INITIATIVE – BIG GUNS
MISS KYREE LOVES KARRINYUP – A STYLE SERIES
Karrinyup Shopping Centre
Managed by AMP Capital
Claire Ridley / Toria Daniel
2016 Category Winners
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2. RUNNER UP: SABINA RUST MEMORIAL PRIZE & CATEGORY WINNER, COMMUNITY – MULTI CENTRE
NAIDOC WEEK – SING WITH US
Scentre Group
Katrina Ang
3. BRANDING/REPOSITIONING – MINI/LITTLE GUNS
THE ARTIST’S PLAYGROUND
The Galeries
Managed by Ipoh
Shauna O’Hare / Fiona Fong
4. BRANDING/REPOSITIONING – BIG GUNS
ARCHITECTS OF BEAUTY
Highpoint Shopping Centre
Managed by The GPT Group
Katya Abramzon / Natalie Greening
5. BRANDING/REPOSITIONING – MULTI CENTRE
SS15′ TODAY I AM’
Scentre Group
Prue Thomas
6. DIGITAL INITIATIVE – MINI GUNS
CELEBRATE CHINESE NEW YEAR
Queen Victoria Building
Managed by Ipoh
Despina Tambassis / Samantha Ki / Shauna O’Hare
7. DIGITAL INITIATIVE – LITTLE GUNS
EMPORIUM MELBOURNE TO NYC
Emporium Melbourne
Managed by Vicinity Centres Tiffany Ellul / Louise Grbac / Erin Hodge
8. DIGITAL INITIATIVE – MULTI CENTRE
GIFTR
Vicinity Centres,
Sarah-Jayne Lofthouse
9. COMMUNITY – MINI GUNS
KIDS’ SQUARE
Bass Hill Plaza
Managed by Charter Hall
Jessica Pagano
10. COMMUNITY – LITTLE GUNS
NATION-LEADING ACCESSIBILITY PROGRAM
Bayfair Shopping Centre
Managed by AMP Capital
Kylie McGregor
11. COMMUNITY – BIG GUNS
MAKE A PENINSULA PLEDGE
Bayside Shopping Centre
Managed by Vicinity Centres
Jessica Harney / Cassie Antony
12. DEVELOPMENT/REDEVELOPMENT – MINI/LITTLE GUNS
VILLAGE FESTIVAL
Toowong Village & Tower
Managed by Retail First
Angela Green
13. DEVELOPMENT/REDEVELOPMENT – BIG GUNS
BROADWAY SYDNEY ‘MIX IT UP’
Broadway Sydney
Managed by Mirvac
Vanessa Hinton / Marina Ross
14. SALES PROMOTION – MINI GUNS
SPRING SOCIAL
The Galeries
Managed by Ipoh
Shauna O’Hare / Samantha Ki
15. SALES PROMOTION – LITTLE GUNS
THE EVENT SERIES
Harbourside Shopping Centre
Managed by Mirvac
Nicole Addinall
16. SALES PROMOTION – BIG GUNS
MASTERING THE ART OF CHRISTMAS TO DRIVE SALES
Melbourne Central
Managed by The GPT Group
Jacqui Howden / Tanya Ryder / Kelly Mann
17. SALES PROMOTION – MULTI CENTRE
HELLO SYDNEY!
Mirvac
Nicole Addinall / Natasha Storch
