December 5, 2019 marks Sephora’s five year anniversary in the Australian market, since opening its first store on Sydney’s Pitt Street Mall in 2014. The global beauty retailer has now set its sights on Adelaide, announcing a flagship store is set to open on Rundle Mall next month.

“Every time we announce the opening of a new Sephora location we are inundated with requests for an Adelaide store from our South-Australian Sephora Super Fans”, said Beth Glancey, Country General Manager Sephora Australia and New Zealand.

Adelaide locals will love the new beauty flagship store.

“We have been eagerly waiting for the perfect location on Rundle Mall for some time now. We are excited that we are only weeks away from brining the fun, dynamic, and inspiring Sephora retail experience to our clients in Adelaide”, she said.

“We are delighted that Sephora has chosen the heart of Adelaide for the location of its first South Australian store. Sephora is a trailblazer in the international beauty world, known not only for its product range but for unique in-store experiences that are sure to be a hit with South Australian beauty fans. We look forward to Sephora’s opening its doors in October”, said Johanna Williams, General Manager of the Rundle Mall Management Authority.

Bustling Rundle Mall

Of what you can expect from the new store, Glancey said “We are bringing a whole new concept to Adelaide, it’s nothing you would have seen in any other Sephora in Australia. There will be a big focus on Sephora Services with three beauty studios, a Benefit Brow Bar and the first dedicated Skincare Studio in the country. It’s so exciting to think that when we open we will be bringing the likes of Fenty Beauty by Rihanna, tarte, Huda Beauty, Sephora Collection, Fresh and Marc Jacobs Beauty to Adelaide for the very first time. The opening is only a few weeks away and we can’t wait to get there.”

Sephora Rundle Mall Adelaide will open in October 2019.