The Perron Group and more than 26,000 Perth shoppers celebrated the launch of the new Fresh Food Precinct at Belmont Forum on Thursday 9 August 2018. 

The new ‘market fresh’ food precinct is the culmination of a $65-million redevelopment project to firmly cement Belmont Forum as the areas go-to fresh food, retail and entertainment destination.

Official Opening;Cassie Rowe MLA, City of Belmont Mayor Phil Marks and Perron Group Founder and Chairman Stan Perron

Graeme Glass, Senior Asset Manager at the Perron Group, said he was thrilled to finally reveal the Fresh Food Precinct after years of planning.

“Belmont Forum has evolved to become a genuine one-stop culinary shopping and dining destination for people living and working in the area. Every single food retailer has been handpicked, with a particular focus on WA sourced operators and local produce,” said Glass.

Glass said traffic at Belmont Forum was up 17% on average for the 4 day launch period. Boasting 11 food specialists, the Fresh Food Precinct offers groceries, preprepared, grab-and-go, meat and seafood options and raw ingredients for any recipe imaginable.

There are international food specialists, including Asian fresh produce and a French patisserie, a brand-new Coles, a Woolworths, an ALDI, a range of casual eateries and restaurants, a landscaped garden entry and an outdoor nature play space.

“We have responded to the needs of the local community with a best-in-class fresh-food shopping and dining experience,” Glass said.

From 9 August to 12 August, Belmont Forum’s Fresh Fest included cooking demonstrations, book signings, a Coles kitchen takeover, wellness talks and food tours, plus plenty of food sampling opportunities.

Popular ‘Food Hacker’ author and Good Chef Bad Chef co-host Rosie Mansfield headlined the launch schedule, which drew consistently large crowds over the four days.

The celebrations also included cooking demonstrations by ‘Thermomix Queen’ Tenina. The centre also staged a fresh fruit ‘ambush’ at Belmont Junior Football Club much to the delight of the kids, parents and coaches.

The Perron Group’s redevelopment of Belmont Forum commenced in 2015 and has seen the arrival of new retailers such as Cotton On Mega, Bed, Bath N Table, ALDI, JB Hi Fi Home and Best & Less. To improve access into the centre for shoppers, Belmont Forum has installed a new travelator and lift.