Over 150 retail industry leaders attended the third Talking Shop Retailer Engagement Series workshop titled, ‘Australian Fashion Innovators’. The event, offered attendees knowledge and insights into the Australian retail market through the eyes of some of the country’s greatest fashion names.
Hosted by Vogue Australia Editor-in-Chief and AFC Chairperson, Edwina McCann, speakers Sener Besim, General Manager of Scanlan Theodore and creator of Sener Besim Eyewear, Pip Edwards, Design Director at General Pants and Co-founder of P.E Nation, Alexandra Smart, Co-founder and Managing Director at Ginger & Smart, and Rebecca Vallance, Founder & Creative Director at Rebecca Vallance discussed their experiences creating and managing leading fashion brands, while Danny Lattouf, Director at Popai ANZ and Managing Director of Idea Works Sydney, discussed insights from his presentation ‘Innovations that will revolutionise retail.’
The group collectively agreed that it is vital for Australian fashion retailers to find a balance between creativity in design and solid business management, while remaining innovative and using technology to engage their audiences both in-store and online. SCN