QubicaAMF is redefining the bowling experience

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Kelly Wilbar

November 18 2020

5min read

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As the largest and most innovative Bowling Equipment Provider in the world, QubicaAMF delivers some amazing products. Here, Kelly Wilbar, Director Scoring & Technology Solutions shares with us three of the company’s innovative products…

BES X
The QubicaAMF BES X bowling scoring system is a bowler entertainment system, designed to maximise every aspect of what makes bowling an appealing choice for customers.

People like to bowl because it is fun, offers good competition, is very social and easy to play. BES X has features and functions to elevate all those aspects, plus it is full of content and on-lane experiences designed to help centres reach a wide variety of consumers.

BES X has content targeted to different groups like families, teens, group events and serious competitors.

The system includes a large variety of interactive content such as themed graphics and environments, games and different game formats suited to a wide variety of bowler moods and preferences. It also allows bowlers to personalise their experience through the touchscreen interface using photos and visuals, social media connections, convenience features such as on-lane ordering for food and beverage, and so much more.

BES X has changed the way people play and has elevated the bowling experience throughout the world. And critically, it is making a real financial difference for all centres with bowling. Since BES X is at the heart of the on-lane interaction, it is also the platform for future generations of entertainment and sport bowling features. QubicaAMF has just introduced one of the biggest additions to that platform – HyperBowling.

HyperBowling
QubicaAMF’s award-winning HyperBowling is the revolutionary new bowling-based attraction that is built to extend the reach of bowling beyond the existing bowling population. Featuring a dynamic blend of software, mechanical design, electrons, lights and sensors, HyperBowling delivers an experience that takes bowling to the next level.

So, what exactly is HyperBowling? It’s a new set of bowling games designed around an innovative, new bumper system, that’s intended to be used as part of the game. Now, players of all skill levels can have fun and win because every shot counts, every time. In HyperBowling, the lights on the bumpers create moving targets that players aim to hit (or avoid).

Each game has its own unique set of challenges and levels and includes video-game elements unique in bowling such as progressive levels, increasing difficulty, real risk/reward decisions, high scores and accomplishments. Four different games provide a variety of challenges to fit different styles, skills and moods.

Combined with exciting visual action on the BES X scoring system overhead monitors and new user interfaces on the SuperTouch consoles, HyperBowling plays like a video game on a bowling lane. HyperBowling takes fun to a whole new level. Bowling is re-invented, and customers will absolutely love it.

QubicaAMF’s consumer research with more than 1,000 participants showed that more than 90% of people enjoyed it and would recommend it to their friends. And more than 70% said they liked HyperBowling more than classic bowling. An exciting blend of bowling and gaming, HyperBowling is the ideal way to tap into the potential audience not fully served by bowling today, such as Gen Z and Millennials.

Hyper Global Moods
HyperBowling technology delivers other features to centres called Hyper Global Moods, a blending of vibrant intelligent lighting across the lanes and on the pins that is fully integrated into the bowling experience.

Centres can create different looks to set the ‘mood’ – right from the same Conqueror Pro management system they are already using to run the entire bowling operation. Hyper Global Moods offers an awesome additional use of lighting technology with the new HyperBowling hardware.

With a little creativity, centres can easily change the entire feel of their centre with the click of a mouse. Go from quiet and relaxed to energetic and vibrant in an instant. Plus, guests love how the lights respond to events on the lanes.

About QubicaAMF Australia & New Zealand: Our Sydney-based team assists with the selection of your bowling equipment in line with your design and business model. We coordinate directly with your architect or builder to review and check the accuracy of your facility to incorporate Bowling. From equipment supply to installation to after-sales service, QubicaAMF is the number one choice for Bowling in Australia & New Zealand.

For all enquiries please contact us: telephone: (+61) 2 4735 6677 or email: sales@qamf.com.au

About the author

Kelly Wilbar

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Kelly Wilbar, QubicaAMF Director, Scoring & Technology Solutions Prior to QubicaAMF, Wilbar was employed with a large US chain of centres as IT Manager, General Manager and Vice President gaining a great deal of experience including center management, multi-unit operations focusing on leveraging technology.
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