There’s now an easier way for brands to activate with pop-up furniture for hire from Peacock Retail. With a variety of bundles to choose from or the option to create your own, retailers now have countless ways to show off their products in the best possible light. Terry Roy, Founder and Managing Director of Peacock Retail, discusses how brands can now put their best foot forward with easy pop-up activations for hire.
Launching a new business or product line can be stressful. There are a million and one things to consider, and for many start-ups and small businesses, this is completely new territory. Often the best way to start is with a pop-up activation. It gives businesses the chance to test their products in-market before launching with an actual brick-and-mortar store.
However, organising and executing a pop-up activation can provide its own set of unique challenges, especially for retailers attempting this for the first time. Typically speaking, shopping centre teams do a brilliant job of educating their tenants on the centre’s standards, expectations and restrictions. Where this becomes challenging for retailers is when they now need to design their space and find all of the elements that meet this criteria. In many cases, retailers that book pop-up spaces in shopping centres are brilliant in marketing, sales and product development, however, they may not be as confident and experienced in understanding the ins and outs of executing a successful pop-up activation.
Fashion Bundle from Peacock Retail (6m x 3m)
Once a suitable design has been approved and all of the elements like counters, signage and display shelving have been found, now comes the challenge of actually delivering, installing and removing the pop-up. Another body of work needs to be done to make sure this is performed in a way that ties in with the unique processes of that particular shopping centre. What vehicle can I use, what loading dock is available, how do I get my things from the dock to the pop-up space, do my team need hi-vis vests, etc. For someone that has never done this before or does not do it on a regular basis, this can become a really daunting exercise.
This is where we come in at Peacock Retail. With decades of experience in designing and building bespoke impactful activations (through our parent brand, MNR Constructions), we’re now able to offer a more affordable hire option for small businesses wanting to do their own product activations. Pop-up activations are meant to be quick and cost-effective, so a hire option is always a great choice.
We’ve been building relationships with casual mall leasing teams across the Sydney metro region for many years now, so we’re able to provide a really smooth and efficient way to deliver these activations for both shopping centre management and the retailer. Our goal is to dramatically reduce all of the back-and-forth conversations, rejected designs, and miscommunication that can take place. By working with all parties to make sure that every box is ticked, we’re able to provide a seamless and successful activation experience.
Our bundles have been thoughtfully designed to maximise traffic flow through their activation, as well as ensure it complies with shopping centre regulations.
Boutique Bundle from Peacock Retail (6m x 3m)
For retailers just looking to get to market as fast as possible, we are seeing many shopping centre management teams recommend our pre-designed and approved pop-up bundles. These bundles provide flexible options from a smaller scale pop-up through to larger activations and are designed specifically for shopping centres. They are perfect for casual mall leasing setups, or even to activate an empty tenancy with a temporary pop-up to provide centres with additional cash flow.
Retailers that are looking for a bit more customisation have been taking advantage of our ‘mix & match’ options. We work with them to create a collection of our hire items to best suit their needs.
Mix n’ Match items to suit your needs.
By creating an experience that takes all of the worry and stress out of in-centre pop-up activations, centre management and retailers can feel confident everything is up and ready to launch on time!
And we haven’t even started talking about maximising lead generation and sales yet. More on this next time…
With our temporary pop-up furniture, businesses will be able to present their products professionally and create a better experience for their customers, leading to better sales outcomes.
To discover the range of pop-up furniture available to hire, check us out online at Peacock Retail. You can also share our Activation Inspiration Guide with prospective clients by downloading your free copy here.
