Digital engagement platform Komo has announced a partnership with Vault, giving brands a new way to own the attention moment and reward customers.
A match made in heaven for shopping centres and retailers alike, SaaS platform Komo and market-leading digital payments and rewards technology provider Vault have partnered to deliver a new way for brands to engage their customers.
Komo’s SaaS platform allows brands to create a web-based digital destination filled with branded, interactive content, competitions, gamified experiences and rich media. Their aptly-named ‘Engagement Hubs’ can be built in a matter of minutes and require zero coding.
Komo has well and truly made its mark on the shopping centre industry, with a number of centres across Australia utilising the platform to drive loyalty and grow engagement.
This new partnership with Vault broadens horizons for what is possible using digital engagement tools in the shopping centre space.
Vault’s API integration within the Komo platform is a new opportunity for brands to award promotion, competition and instant prize winners, with users now able to add a digital branded Pays-Enabled Prepaid Mastercard to their mobile wallet instantly and securely. Rewards are completely customisable, including open or closed-loop options, enabling brands to choose when and where rewards can be spent.
Pay-Enabled Prepaid Mastercards can be set to activate at a specific event, location, store or time, optimising their use for loyalty campaigns and building out a unique and large-scale rewards program that is completely branded and unique. This new technology joins Komo’s own proprietary digital coupon stack, that can be added to any of their 50+ plug-and-play games, competitions and integrations.
Komo’s CEO and Co-Founder, Joel Steel, says that this partnership gives brands the best of both worlds.
“The best-in-class gamified content to engage, cut through the noise and gather critical and rich first-party data, while at the same time delivering a digital prepaid gift card to reward their audience. It truly is the full-funnel sales approach which starts with great and meaningful engagement and ends with driving measurable sales in-store,” said Steel.
The Co-Founders of Komo: Glenn Morton, CTO and Joel Steel, CEO
Komo are thrilled to give brands the opportunity to drive loyalty in a cost-effective way.
“That engagement and brand recognition is critical in an always-on, distracted world where attention is now the most valuable marketing currency. It is powerful, but a simple, cost-efficient way to engage, incentivise and reward audiences without compromising the user experience,” added Steel.
Vault’s Sales Director, Luke Cotchett, voiced his particular excitement around the opportunity this partnership presents for the shopping centre industry.
“We are excited to support Komo’s customers in owning their moment, especially around fan engagement in stadiums and shopping centre activations. The best way to reward your consumer and encourage participation is to reward them instantly,” said Cotchett.
With 65% of consumers saying that digital coupons impact their final purchase decisions, it is clear that digital rewards are the way forward in strengthening existing customer loyalty, as well as reaching new audiences. Komo x Vault shows that partnerships between industry-leading companies can create incredible opportunities for brands to maximise attention moments and drive measurable business growth.
To see exactly how Komo works, as well as how the Vault integration works within the platform, join Komo’s Live Demo Webinar on Thursday the 15th of September. RSVP here to attend and see what’s possible for yourself…
