The LEGO Group, in partnership with Alquemie Group, have unveiled the world’s largest LEGO® store at Sydney Arcade, overlooking Pitt Street Mall in the heart of Sydney. The impressive 900m2 store spans two levels to create a new record for the largest LEGO store globally.
Troy Taylor, Vice President and General Manager, LEGO Australia and New Zealand said: “It’s a great privilege to open the world’s largest LEGO Store in Sydney.
“With immersive features, creative play experiences and playful nods to culture, Sydney’s new store will give LEGO fans of all ages the chance to discover a wide range of LEGO products and exciting digital and physical experiences.
“We hope the new store contributes to the LEGO Group’s global mission of inspiring and developing the builders of tomorrow, whilst creating special memories for every fan who visits.”
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- Lego store, Sydney
Richard Facioni, Executive Chairman, Alquemie Group, adds: “This world-class retail offering creates a new landmark for local families and LEGO fans from around the world.
“We invite fans to step into a world beyond their imagination, including brick-built playful nods to Australian culture and inspiring, interactive experiences.”
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- Lego store, Sydney
The landmark store includes the first LEGO Minifigure Factory in Australia, plus custom built large format brick features which draw inspiration from local icons and architecture, such as:
- Sydney Harbour Bridge: with 549,378 bricks and taking 3,630 hours to build, this model draws inspiration from the 1920s and 30s when the original bridge was constructed.
- Sydney Opera House Mosaic: including 303,719 bricks and taking 1,058 hours to build, with a special ‘mystery brick’ for brick fans to try and locate!
- Rainbow Gum Tree: with 183,394 bricks and taking 1,271 hours to build, this incredible model stretches from the lower floor to second floor of the building and features all native Australian animals.
- Signature features include: iconic animals such as ‘Bridget’ one of the many white cats who used to live on the bridge during the 50s, ‘Jerry Chip Seagull’ and ‘Alf’ the native pink galah – in addition to ‘Erika’ the rope holder and ‘Johnny’ the worker reaching for a sneaky cupcake.
