Westfield has collaborated with Australian Red Cross Lifeblood to present The Most Magical Gift Shop, urging Sydneysiders to embrace the spirit of giving by becoming blood donors this Christmas.
Recognising the critical need for blood donations during Christmas, the pop-up concept developed in collaboration with whiteGREY aims to make it easier and more convenient for customers to do their Christmas shopping and give a life-saving blood donation in one place.
Hosted at Westfield Sydney, The Most Magical Gift Shop has a goal of reaching 2,200 Westfield donors this Christmas, with each donation carrying the potential to save up to three lives.
The custom-built, immersive pop-up is capable of taking up to 100 donations per day and features eight blood donation stations, private pre-donation interview rooms, and a refreshment space. Following their donation, customers will leave with a symbolic reminder of the gift they have given to put under their Christmas tree.
Jacqui Waine, Scentre Group General Manager of Marketing and Community said: “The Most Magical Gift Shop at Westfield Sydney is set to bring the spirit of generosity this festive season to life and help Lifeblood provide life-saving donations to those who need it most. We know Christmas is a busy time of year for our customers, so we hope that by making it easier to shop and donate in one go, together we can help save up to 6,600 lives.”
Chad Mackenzie, Group Chief Creative Officer at WhiteGREY said: “When we talk about the magic of Christmas, it’s actions like this that really make you believe. We’re incredibly proud to play a part in this collaboration between Westfield and Lifeblood, and for Westfield to host this very unique gift store during the busy festive season is nothing short of special. A lot of love goes into making something like this happen so a huge thank you to the efforts of all involved.”
Westfield and Lifeblood’s The Most Magical Gift Shop is open daily and located on Level 5 of Westfield Sydney from Monday 4 December until Tuesday 26 December.
