Vicinity appoints Chief Operating Officer 

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Peter Huddle

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Shopping Centre News

February 18 2019

5min read

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Vicinity Centres has announced the appointment of Peter Huddle as Chief Operating Officer, a newly-created role within the Executive Committee, following an international search. Huddle will begin with Vicinity on 1 April 2019. 

Huddle joins Vicinity after 18 years at Westfield in shopping centre management, development and as Asset General Manager, and most recently as Chief Operating Officer US of Unibail-Rodamco-Westfield.

As COO, Huddle led all real estate activities including development, design, construction, management, leasing, and asset management, and took a senior leadership role in the integration of Unibail Rodamco and Westfield activities and teams in the United States. Prior to the acquisition, he was Senior Executive Vice President, USA and Co-Country Head at Westfield. 

In his new role, Huddle will report to Vicinity CEO and Managing Director, Grant Kelley, and be responsible for leasing, shopping centre management, operations and marketing. 

“Peter brings with him a long and successful career with the international leader in retail destinations. His appointment forms part of the new Executive Committee structure we announced in December, to accelerate our strategy to create a core portfolio of market-leading destinations, realise mixed-use opportunities and expand our wholesale funds platform.” Kelley said

“His deep international experience in asset management coupled with his strategic vision in creating market-leading destinations in the Americas, means he is uniquely qualified to lead and develop our core operations strategy in Australia. 

“The new role of the COO in our leadership team will sharpen Vicinity’s focus on integrating and streamlining operations, continue to strengthen our approach to intensive asset management and enhance experience-led retailing across the portfolio,” said Kelley

Kelley said Huddle was looking forward to returning home with his family to Australia after more than seven years overseas to take on a new challenge and join Vicinity’s strategic transformation agenda. 

“I know that Peter is keen to apply what he has learnt from international markets, but rightly, he also strongly believes Australian consumers and shopping centres lead the way in many aspects of retailing,” Kelley added. 

Huddle has impressive credentials and led the team responsible for the World Trade Center redevelopment in downtown New York City, Century City in Los Angeles, UTC in San Diego and Valley Fair in San Jose, California. 

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Shopping Centre News

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Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand. Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.
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