Toys”R”Us are offering grandparents the option for free shipping on their toy purchases in the wake of COVID-19 social distancing measures, which will see grandparents unable to visit their grandchildren for special events, such as birthdays and Easter. In Australia, more than one third of toy purchasers are grandparents.
Under the initiative, grandparents simply select the ‘free shipping’ button during check-out when they buy online. A minimum order of $50 will apply.
“We believe that the connection between children, parents and grandparents is extremely important, and Toys”R”Us is starting this initiative to help grandparents stay safe and enable them to send toys to their grandchildren free of cost,” Toys”R”Us CEO, Louis Mittoni, said.
“It provides grandparents with a completely safe method for sending birthday gifts to grandchildren or to simply send toys, puzzles, games or other indoor toys to their grandchildren during this challenging time.” Mittoni said play is particularly important for children and families during difficult periods such as Australia is experiencing together now.
A way to deliver joy remotely on special occasions
“Play assists us to support our wellbeing and psychological health. Roll play and toys help children naturally develop their imagination and general mental health, while allowing them to remain occupied rather than ruminating on the news and panic that they may occasionally witness surrounding them,” he said.
Toys”R”Us have also launched an exciting new online initiative called ’10 Days of Play’ that encourages families and carers now at home to provide their best tips, tricks, games and activities to keep their children entertained during the widening COVID-19 restrictions.
The initiative launched this week on the Toys”R”Us website, YouTube and social channels with a video featuring Toys”R”Us’ very own Marketing Manager, Tristan McLindon and his three children, as he hilariously and often chaotically tries to engage them in play.
The video has been viewed by more than 130,000 people so far. McLindon will feature a different activity each weekday for 10 days offering those who submit their ideas the chance to win prizes and sharing their ideas with the community.
“The 10 Day challenge is all about making the most of this very challenging and unexpected time we all find ourselves in. A lot of parents are working from home now and have children at home and it’s going to be a tough few weeks ahead, but we want to try and make life as easy as possible. We want lots of game ideas and activity ideas to share with as many people as we can to keep homes happy!” McLindon said.
“Play and indoor activities are also very constructive for adults and families. During periods such as this, playing games, constructing a LEGO set together or tackling a great jigsaw challenge together is a wonderful way to reconnect as couples and as families”, he said.
Toys”R”Us has also launched a ‘toilet roll challenge’ with the hashtag #trutoiletrollchallenge that asks people to send in photos or videos of their best toilet roll creations for the chance to win a LEGO or Bluey toy pack.
