Swiss luxury watchmaker TAG Heuer and Global Brand Ambassador and Australian actor Jacob Elordi officially launched Adelaide’s first TAG Heuer Boutique at Precision Group’s Adelaide Central Plaza, with more than 200 fans filling Rundle Mall to witness Elordi walk the red carpet.
To celebrate the opening of the new luxury boutique, a cocktail event was staged in the grand foyer of Freemasons Hall, North Terrace attended by a wide array of high-profile guests and VIP clients.
Van Mulryan, TAG Heuer General Manager Australia and New Zealand was joined by Jacob Elordi, who has established himself as a global stand-out actor of his generation, starring in international hit, Euphoria and the highly anticipated film ‘Saltburn’, along with actor and model Josh Heuston, fashion entrepreneur Pip Edwards, Olympic swimmer Kyle Chalmers, VIP clients and media. Francesca Hung, Australian model and media personality MC’d the show along with a live performance by electronic music act, Bag Raiders.
“We are very proud to expand our residence in Australia and bring our spectacular new avant-garde design to Adelaide’s luxury retail precinct at Adelaide Central Plaza. Unveiling TAG Heuer’s new retail concept marks yet another milestone for the brand in Australia, local demand for the exquisite craftsmanship and highly-sought-after collections and special editions offered by the brand has continued to escalate across the country, making Australia one of our largest and most dynamic markets,” said Van Mulryan.
“We are delighted to have our global brand ambassador, Jacob Elordi here to share his strong sense of timeless style and affiliation with the brand as we reveal the next generation of TAG Heuer in Australia.”
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- TAG Heuer Adelaide Boutique
The façade of the new Australian boutique features a state-of-the-art design concept, with minimalistic, sleek interiors which complements the new global retail direction of the brand. The luxury boutique, developed and designed by the retailer’s in-house design and architectural team in Switzerland showcases a unique shopfront featuring three 3.9m digital screens. Modern finishes include stainless steel frames, glass, mirrors, custom-made fabric and concrete-look panelling with timber flooring, contrasting with black materials and blue colour accents.
“Precision Group Chief Operating Officer, Trevor Dill said: “We are proud to continue our long-term partnership with LVMH with the opening of their new flagship TAG Heuer store in the heart of Adelaide’s luxury retail precinct. Adelaide Central Plaza continues to position itself as South Australia’s ultimate luxury shopping destination and this exciting addition to Rundle Mall complements Adelaide’s only Tiffany & Co.”
The opening of the Adelaide boutique has expanded TAG Heuer’s retail network in Australia to seven luxury boutiques.
