Sydneysiders can now have a break like never before, as KitKat announces the launch of KitKat Chocolatory Mid City Sydney. The new flagship store will officially open on 6 July, offering a range of personalised, premium chocolate experiences.
The first permanent KitKat Chocolatory outside of Japan, opened in October 2016 at GPT’s Melbourne Central. Nestlé General Manager Confectionery Chris O’Donnell said that the KitKat Chocolatory at Mid City Sydney would build on the success of the Melbourne boutique, offering additional premium KitKat experiences.
“We are looking forward to offering Sydneysiders a KitKat Chocolatory experience that allows them to explore their creativity and discover amazing chocolate combinations, handcrafted by our incredibly talented chocolatiers,” O’Donnell said.
KitKat Chocolatory will excite Sydneysiders
MidCity is located in the centre of Sydney’s Pitt Street Mall with direct access to Myer and George Street. The centre has more than 24 stores across Fashion, Beauty, Fitness and Lifestyle. The diverse retail mix offers shoppers everything they need from daily essentials to specialty ‘treat-yourself’ goods.
At the heart of the KitKat Chocolatory, ‘Create Your Break’, offers guests the chance to design their own eight finger KitKat to be created in the boutique. Create Your Break offers up to 30,000 possible combinations, with a choice of premium chocolates, an array of gourmet ingredients and custom package designs. Guests can either watch chocolatiers create their bar, or return to collect it. The minimum wait time for the Create Your Break experience is 90 minutes.
At the ‘KitKat Tasting Table’, guests can explore a carefully crafted selection of plated KitKat desserts offering the latest trends in chocolate, yet inspired by the history of the brand. Unique to the Sydney boutique, reservations for up to ten guests for the 90 minute seatings are available through OpenTable.
Those looking for a sumptuous experience can taste new creations specially crafted for the ‘KitKat Chocolate Train’. Luscious KitKat selections with fillings such as Yuzu Ganache, Peanut Butter & Raspberry and Wasabi Crème, can be selected by guests as they pass by on the KitKat Chocolate Train.
For those who want a variety of flavours, the boutique offers an exclusive ‘Mix Your Break’ range. Twelve individually wrapped creations, such as Cotton Candy, Guava, Churros, Sake and Matcha give guests the chance select from a whole variety of delicious flavours.
Head Chocolatier at KitKat Chocolatory Connie Yuen said: “It is with pleasure that we announce the opening of the KitKat Chocolatory flagship at Mid City Sydney. We have curated the very best of our KitKat Chocolatory boutiques, and I am now delighted to showcase the creativity that goes into premium chocolate-making here in Sydney.
“A great deal of passion goes into the creation of every bar at the KitKat Chocolatory, and we look forward to greeting new guests as they discover a break like never before.”
Guests can also purchase unique products to take home or give to loved ones as the ultimate gift. Available exclusively online and from the KitKat Chocolatory boutiques, these include:
- KitKat Chocolatory Creations: KitKat Chocolatory Creations combine our most loved classic flavours with our creativity, bringing you chocolate perfect for any occasion. Have a decadent break with KitKat Creations range. Range includes: Milk, White, Ruby, Dark, Marble, Reimagined Brownie, Dark Hazelnut, Orange Almond.
- Special Editions: Crafted with love by our chocolatiers, crisp batch baked wafers are smothered in rich chocolate and premium inclusions. The Special Editions collection reimagine favourites from Australia, Brazil and Japan, reminding you of fond memories as you share a break with friends and family. Break from tradition. Reimagined Aussie Lamington is the most popular Special Edition.
- KitKat Chocolatory Sublime: Direct from our Japanese KitKat Chocolatory boutiques, this range celebrates the very best KitKat has to offer. Discover a taste of Japan with exotic fruits, rare Volcanic chocolate and iconic matcha. Have a transformative break with the KitKat Chocolatory Sublime range. Single finger, flavours include Yuzu, Volcanic Vanuatu and Matcha.
KitKat Chocolatory – Create Your Break
KitKat Chocolatory is in Japan and Malaysia and more recently the UK, Canada and Brazil.
