Stockland partners with the Hidden Disabilities Sunflower Program

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Shopping Centre News

July 27 2023

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Stockland has partnership with the Hidden Disabilities Sunflower Program as part of its commitment to making its town centres inclusive and accessible to all customers, and to raise awareness for people with non-visible conditions or disabilities.

The Hidden Disabilities Sunflower Program is a global initiative across 39 countries designed to support people across the world living with non-visible disabilities and medical conditions. The Hidden Disabilities lanyard, wristband, or pin is a simple tool that enables the wearer to indicate that they may require a little more time, support, or assistance to navigate their day.

The Hidden Disabilities Sunflower Program lanyards, wristbands and pins are available at 12 of Stockland’s town centres

Stockland Executive General Manager – Town Centres, Michelle Abbey said the approach to social sustainability across Stockland centres is layered and holistic.

“We listen to our communities and draw on their lived experience, as well as seek input from the not-for-profit sector and experts, to introduce programs and initiatives that make it easier for people to visit and enjoy their time at our centres,” said Abbey.

“Our social sustainability goals at our centres are achieved through a mix of infrastructure, navigational tools, and education and awareness raising like the Hidden Disabilities Sunflower Program.

“As part of the program, customers at our centres can receive a free lanyard, wristband or pin to indicate they have a non-visible condition or disability and may require additional assistance, understanding, or more time.”

“Stockland employees across our town centres, as well as our security and cleaning contractors, have received training about the program and are available to assist customers should they need it,” added Abbey.

Hidden Disabilities Sunflower Australia and New Zealand Director, Justin Bruce thanked Stockland for helping to raise awareness for the Sunflower.

“By adopting the Sunflower program and training their employees to offer support to Sunflower wearers, Stockland are helping visitors and employees with hidden disabilities to become visible when and where they choose, to access the centres and to feel welcome and included. This builds a more inclusive society for all,” said Bruce.

The Hidden Disabilities Sunflower Program lanyards, wristbands and pins will be available at the Customer Care desks at 12 of Stockland’s town centres from 17 July. Posters with QR codes will also be displayed at some of our centres for customers to order their lanyards online.

The Hidden Disabilities Sunflower Program is available at:
• Stockland Burleigh Heads
• Stockland Forster
• Stockland Glendale
• Stockland Green Hills
• Stockland Hervey Bay
• Stockland Merrylands
• Stockland Point Cook
• Stockland Rockhampton
• Stockland Shellharbour
• Stockland Townsville
• Stockland Wetherill Park

Other programs and initiatives to improve inclusion and accessibility include amenities and facilities upgrades at several town centres, such as changing places facilities, quiet rooms, all gender bathrooms, and accessible bathrooms. Navigational tools like Sensory Maps are also assisting people with disability and sensory processing differences to plan their trip before visiting a Stockland centre.

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Shopping Centre News (SCN) is in the ‘information business’, and is perceived as such by its readers. Daily industry news makes shoppingcentrenews.com.au a must-visit as part of the morning routine for those who want to keep right across the latest retail developments and events, while SCN's premium magazine is the leading publication for the shopping centre industry in Australia and New Zealand. Known as the ‘industry bible’ SCN is printed five times a year with fascinating, in-depth features and important critical analysis written by known industry insiders as well as the popular ‘Guns’ reports, which ranks Australian shopping centre performances. Shopping Centre News is the only publication in the world that features centre statistics on Turnover, Turnover per square metre and Specialty Shop turnover per square metre for every major centre in Australia.
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