Shopper, Australia’s fastest-growing retail out-of-home media company, announces a new deal for agency representation to QIC’s new high-impact, large-format screen at Watergardens, Victoria.
A signature feature of the upgraded Watergardens centre is the large-format screen that wraps around the outside corner of the Town Square. The 3.2m x 10.6m dynamic, digital screen offers advertisers 3D high-impact advertising in a dominating location that guarantees to deliver big brand impact.
Sally Harding, QIC’s Head of Alternative Income said: “The introduction of a 3D content compatible screen to our network will allow brands to maximise the impact of their campaigns in a standout location at Watergardens Shopping Centre.”
Located 27km from Melbourne’s CBD, Watergardens is a super-regional centre and a vital hub for the rapidly growing western suburbs in the heart of the Taylors Lakes community. It encompasses more than 284 retailers, dining precincts and a soon-to-be-unveiled Town Square with covered walkways and pergola spaces for relaxing outdoors year-round, and an impressive performance and entertainment area.
Watergardens Town Square
Ed Couche, Shopper’s CEO says, “We are excited to be continuing our partnership with QIC to offer agency sales representation of such a high-impact screen. With 3D creative capability, we can offer our clients the opportunity to create dynamic, immersive, high-impact content that will grab attention and connect with local audiences, adding a new dimension to the shopping experience.”
“QIC is a valued business partner that shares our commitment to creating thriving and vibrant retail destinations that connect with customers and enhance the shopping experiences of local communities,” said Couche.
Last week, Shopper announced its partnership with The District Docklands as the latest precinct to join its national network of digital out-of-home screens.
Matt Adams, Shopper’s National Head of Trading, says, “We are incredibly excited to be the selected retail media partner for The District, a premier location for entertainment and food in metro Melbourne. Our screens in The District offer brands and retailers the opportunity to engage shoppers with personalised and dynamically triggered advertising campaigns, driving deeper connections with consumers while they’re in a purchasing mindset.”
Shopper partners with The District Docklands to grow its Retail Media Network
The District, a mixed-use precinct of laneways that is located on the western fringe of Melbourne’s CBD, on the banks of the Yarra River, is home to Melbourne’s top attractions and entertainment venues. Offering a collection of some of Melbourne’s most unique, immersive experiences and entertainment destinations including O’Brien Icehouse, Imaginaria, Archie Brothers Cirque Electriq, plus a state-of-the-art HOYTS complex, plus an extensive range of food and dining options The District attracts visitors from both metro Melbourne, regional Victoria and interstate. It offers everyday convenience, catering to locals and guests staying at neighbouring hotels with a Woolworths, Dan Murphy’s, Chemist Warehouse and other daily needs and services operators.
Jonathan Codman, Director of Precincts at The District, said, “We are pleased to join Shopper’s network of more than 450 centres across Australia. The addition of the digital advertising throughout our laneways not only adds a new dynamic element to The District’s experience, it’s also the perfect channel for brands to tap into at the point of sale to help drive sales.”
Shopper’s 100% digital out-of-home data-driven capability allows brands to amplify campaigns in retail environments, where buying decisions are made every day.
